- A bankable asset to marketers, lead generation is the basic building block of any business.
- For any product or service, it is highly important to have a huge static consumer base that you can always count on, which simply helps you make a stable minimum income.
- We do not suggest buying and selling leads as no one auto likes to get a mail they never signed up for.
It is about becoming a consumer’s favorite go-to space, whether offline or online! For an offline business, take the example of any food joint which has several cars parked around it, sitting inside which people are enjoying their food, most of them being frequent visitors. Likewise, in online businesses as well, several platforms provide the best in class product or service across their respective domains, and they do have a cult following. And that is what you would want too!
Consumers are becoming aware day by day and are becoming highly selective towards what they want in their inbox. So make sure to get all the basic things done right and still leave a distinct impression in their minds, with these 20 handy ideas!
1. Create a list or multiple posts
Instead of posting one monotonous paragraph in the name of content, systematically distribute your content for better reach with proper classification across various pages. Let’s say you are sharing information about COVID 19. It will be better if you post separately for symptoms, trend analysis of patients, or vaccine trial status, instead of combining them all. This way, the user will get the specific information he came for and sign up for more!
2. Share meaningful content
Good relevant content does half the job! Develop high-quality content in the form of video tutorials or step by step description that the visitors would enjoy getting access to and would love to share or forward it.
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3. Create a regular channel for subscribers
Let the visitors know that you got even more premium products that they can avail upon subscribing to your list.
4. Collaborate with influencers
Approach a social media influencer of your domain. Prepare content which they would like to share with their visitors, which will direct that traffic to your email list!
5. Broaden your base
Create a lead magnet spanning across your website and include elements like videos, resource library, a large list of free resources, reports, handbook, case studies, templates, workbook, free stock images, checklist, toolkit, swipe files, a module of your online course, free training, quick start guide, e-book, webinar, coupons, info-graphics, free trials, proper guides, social media graphics, audio posting, basically anything relevant to your business.
6. Build trust
We would suggest you to not sell off the leads you have got. Build trust and relationship with the visitors by offering genuine and reliable content, as you promised when you began.
7. Launch a viral competition
Launch multiple competitions such as refer-a-friend, contests, quizzes, riddles, and puzzles, all of them somehow linked to your product or service.
8. Link application to the website
If your business has any mobile phone application, ensure to link it with your website and vice versa. Also, having two kinds of user interfaces can help gather even wider leads.
9. Do on-page SEO of your homepage
To get more potential conversions and a fair amount of visitors, it is a must to do on-page SEO of your homepage.
10. Stay updated, Keep updated
To keep visitors updated, you need to stay updated. People want to stay well updated with the latest trend or news. So, always be quick to post the latest information in your domain.
11. Add an email signature
Leave an email signature and also add a hyperlink for the subscription. This may not generate a lot of new email addresses for you, but the people who sign up will likely be your attached recipients.
12. Give offers
Everyone loves offers and discounts. Invest decently in them. This is the best formula to engage people with you.
13. Conduct a joint email campaign
Approach a complementary business with which you can create, say, a perfect combination of products at a reasonable price and launch a joint email campaign.
14. Conduct advertisement trials
Launch multiple advertisement campaigns. Do the testing and analysis by studying traffic converted through them.
15. Use lead generation cards
Mostly popular on Twitter, lead generation cards can help you describe your offer, insert a call to action, and collect details.
16. Use multiple signup forms
The more the signup forms, the higher will be the number of conversions.
17. Regularly check the loading speed of your website
The loading speed of a website is the prime factor for creating the first impression. So keep an eye on it.
18. Give access to a private Facebook Group
With their email accounts linked to Facebook, you can invite your consumers to join a private group wherein you could post updates.
19. Share blog post PDF
Let your potential subscribers know about receiving it on sign up! You’d be amazed the number of people will do Sign-In to get precisely what they just read in PDF structure!
20. A planner
The sneak peeks into your interesting planner for the coming week or month, or a festive season can leave your consumers wanting more!
When implemented perfectly, these 20 lead magnet ideas to grow email list faster will have long term benefits for your business.
If you understand this, you will know how important it is to be a lead magnet and grow your email list faster, because it gives you a solid foundation to build on. You might as well think to buy out leads, but firstly, that is another cost to your business. Especially if you are at the beginning of the game and starting small, you want to save every penny. Secondly, as big a business as it might have become in itself, but we do not suggest buying and selling leads as no one auto likes to get a mail they never signed up for. So, you might come off as unethical and will land up in the trash folder. You should rather offer that freedom and right of choice to your visitor, which increases the potential of their conversion!
[bsa_pro_ad_space id=4]we do not suggest buying and selling leads as no one auto likes to get a mail they never signed up for.