Weight Management Beverages Market to Gain Tailwinds from Rising Preferences for Active Nutrition and Satiety

  • Rapid gravitation toward cognitive well-being and growing proclivity for weight management products remain the key growth levers of the weight management beverages landscape.
  • The report projects that the weight management beverages market is anticipated to grow at a CAGR of over 3.6% from 2018 to 2027.
  • Europe is likely to dominate the weight management beverage market but Latin America has also been identified as an emerging area for growth.

Fact MR’s new research study on the weight management beverages market unveils profitable aspects responsible for fueling growth of the global market landscape. Rapid gravitation toward cognitive well-being and growing proclivity for weight management products remain the key growth levers of the weight management beverages landscape. The report projects that the weight management beverages market is anticipated to grow at a CAGR of over 3.6% from 2018 to 2027.

A combination of evolving dietary patterns and consumer sentiments around attaining a healthy weight is predominantly analyzed in the report which, in turn, has triggered the inclination toward weight management beverages market. As per the study, consumers are actively adopting beverages that come with natural and clean labels, which has been identified as an overarching trend in the market.

The report identifies a significant rise in popularity of beverages with ingredients rich in bioactive polyphenols, on account of their advantages in effective weight management. The study associates the success of nutritional and performance drinks with the rising propensity for functional attributes, which has been identified as a prominent trend influencing the dynamics of weight management beverages market.

The budding appetite for healthier options offering a tasty and unique experience among consumers is spurring the sales of non-carbonated beverages, with an anticipated US$ 25,000 million opportunity likely to emerge by 2027. As per the report, tea bags will continue to be the highly preferred form of consumption. This segment is likely to hold the highest revenue share and is likely to gain immense traction over the next 9 years.

Downsizing of packaging has been observed to be a successful strategy in the weight management beverages market, from the sales standpoint. Smaller packaging has been identified to gain widespread traction, on the back of rising consumer awareness regarding portion size and sugar intake. The weight management beverages landscape is likely to be influenced by persistent intervention of key authorities and regulations, such as FDA and EU regulations, to standardize levels of sugar concentration.

Europe is likely to dominate the weight management beverage market with an anticipated valuation to surpass US$ 13,000 Mn, followed by North America. The lucrativeness of this region can be accredited to the consistent hike in consumer preferences for healthier nutrition sources over conventional food.

Moreover, Latin America has also been identified as an emerging nation with profit-making avenues for the market players and is slated to grow at a CAGR of 4.9% during the assessment timeline. With health and wellness concerns increasing at a meteoric rate in this region owing to surging obesity rates, a broad category of health-savvy consumers is fueling the influx of new products in the wealth management beverages market space.

The comprehensive report thoroughly analyzes differential business and product business strategies adopted by the leading players in the weight management beverages market. Key companies are foraying into new opportunities by expanding quick pick and pay stores, as a vital part of their differential strategies to enhance overall consumer outreach.

The report also identifies the key players in the market focusing on providing a stability of all three crucial aspects, i.e. color, flavor, and suspension, in a bid to enhance their product portfolio. Also, manufacturers are foreseen to focus on finishing their offerings and enhance the overall appeal with a natural look, especially when they are marketed with the claim of having wellness positioning.

The insights presented here are from a research study on Weight Management Beverages Market by Fact.MR

Nandini Choudhury

We are an insights-driven global market intelligence company with a unique purpose: enabling organizations make better decisions. We do this by creating an ecosystem where an eclectic cognitive collaboration between human imagination and data science leads to path breaking ideas.


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