- Wrapping tissues are gaining traction in the global tissues market owing to the rapid growth of gift packaging industry.
- The wrapping tissues market is expected to register substantial growth in the emerging economies owing to the increased growth in the hospitality industry.
- With the rising concerns about the environmental issues, the demand for wrapping tissues might hinder during the forecast period.
Tissues can be made up of either wood pulp, de-inked pulp or recovered paper. Tissue papers are widely used for a variety of decorative solutions; wrapping tissue is one of them. They are light-weight, soft and can be used for various decorative purpose. Wrapping tissues are gaining traction in the global tissues market owing to the rapid growth of gift packaging industry. They are economical for the consumers. Wrapping tissues find application in various end use such as logistic industry, gift packaging and others.
Growing gift packaging industry is one of the key factor in driving the market of wrapping tissues globally. Increased sales of bouquets is also escalating the demand of wrapping tissues in the market. With the growth in disposable income of the middle class, the spending on such products is increasing and is expected to grow at a healthy CAGR during the forecast period. Consumers are now ready to spend more on gift packaging, which is anticipated to fuel the demand for wrapping tissues.
In recent years, corporate gifting has emerged as a major driving force behind the consumption of the wrapping tissues. Corporate gifting is referred as ‘double edged sword’ which could be used as a sales promotion tool to expand the company’s business and foster new relationships through distributing gifts to their employees or customers on special occasions. The wrapping tissues market is expected to register substantial growth in the emerging economies owing to the increased growth in the hospitality industry. Celebration and festive seasons such as Christmas and New Year are the major driving factor behind the increasing demand for the wrapping tissues in the global market. However, wrapping tissues are single-use products and end up in the dump after their use which causes pollution. With the rising concerns about the environmental issues, the demand for wrapping tissues might hinder during the forecast period. These aforementioned factors might hamper the growth of the global wrapping tissues market.
On the basis of base papers, global wrapping tissues can be segmented as: Virgin pulp, De-inked pulp & Mixed pulp.
On the basis of distribution channel, global wrapping tissues can be segmented as: Store Based Retail & E-commerce.
On the basis of end use, global wrapping tissues can be segmented as: Commercial & Residential.
Geographically, the global wrapping tissues market has been divided into seven key regions as- Asia-Pacific excl. Japan, Japan, North America, Latin America, Middle East & Africa, Western Europe, and Eastern Europe. Demand for the wrapping tissue market are expected to remain high in APEJ and Latin America. However, Western Europe and North America are witnessing a stagnant market growth due to heavy competition between the packaging vendors and expect a slight growth in forecast year.
APP (Asia Pulp & Paper),Procter & Gamble,Johnson & Johnson,Kimberly Clark SCA,Sofidel Group,Kruger Products & Clearwater paper Corp.
Companies involved in the manufacture of wrapping tissues are focusing on reducing greenhouse emissions and using the recovered pulp for production of wrapping tissues so as to minimize the impact on the environment. Most of the companies are primarily focusing to offer customized products on different festive seasons to lure consumers to buy their products. It is also noticed that most of the wrapping tissues manufacturer in the European region earn significant amount of their revenues through these seasons.
IG Design Group, a leading manufacturer of the gift packaging products such as wrapping tissues in Europe, generated approximately 51% of its net annual sales during the Christmas season and 4% of its sales during minor seasons such as Mother’s Day, Valentine Day, etc.