Global Automotive Defroster Market: China Winters = Growth

  • The aftermarket for automotive defrosters is expected to be significantly high due to their high replacement rate.
  • Passenger cars segment is expected to create high demand for automotive defrosters due to the growing number of personal vehicles across the globe.
  • China leads the market share in terms of automotive sales by a single country and given the extreme cold conditions the country witnesses during winter, the region is expected to lead the market share in the automotive defroster market during the forecast period.

Safe commuting through an automotive vehicle demands the vehicle to be in a perfect and safe working condition, especially in cold and foggy conditions. Forming of ice or fog on windshields in extreme weather conditions hampers the visibility of the driver, leading to accidents. Automotive defrosters (defogger or demister) are used in automotive vehicles for this specific reason, to remove ice and fog from the windshields of the vehicles. Automotive defrosters are categorized into two main types. Primary automotive defrosters, which use HVAC system and are installed on the front windshield and secondary automotive defrosters, installed on the rear windshield and don’t used HVAC system. Automotive defrosters blow warm air onto the windshield of the vehicle causing the icing to melt and provides a better visibility to the driver. They can also remove the condensation from the insides of the windshield by removing moisture. Given their functionality to provide better visual aids to the driver, automotive defroster market is expected to witness significant demand in the coming years.

Automotive defroster plays a vital role in automotive vehicles, passenger and commercial vehicles alike, operating in cold weather conditions. The need for having a better visibility while driving in cold, foggy weather conditions is one of the main driving factors for the increasing demand of automotive defrosters.

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Among the type segment, primary automotive defroster segment is expected to create a greater demand as compared to secondary automotive defrosters, as the primary defrosters are mostly used on the front windshields. Given their use of HVAC system, primary automotive defrosters are highly preferred among consumers. The aftermarket for automotive defrosters is expected to be significantly high due to their high replacement rate and hence, the aftermarket segment in sales channel type is expected to lead the automotive defrosters market. In the vehicle type segment, passenger cars segment is expected to create high demand for automotive defrosters due to the growing number of personal vehicles across the globe. Overall, automotive defroster market is expected to witness significant demand during the forecast period.

The global Automotive Defroster market has been segmented on the basis of type as:

  • Primary Automotive Defrosters
  • Secondary Automotive Defrosters

The global Automotive Defroster market has been segmented on the basis of sales channel as:

  • OEM
  • Aftermarket

The global Automotive Defroster market has been segmented on the basis of vehicle type as:

  • Passenger Cars
  • Light Motor Vehicles
  • Heavy Motor Vehicles 

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On a global scale, regions prone to severe cold weather conditions are estimated to create huge demand for automotive defroster. Among cold prone regions, North America is expected to have a significant market share in the automotive defroster market during the forecast period due to the growing automotive market in the region and the extremely cold conditions in the northern part of the U.S. and all of Canada. Europe region is expected to follow North America in terms of market share, due to the high number of automotive sales in the region coupled with a large aftermarket. China leads the market share in terms of automotive sales by a single country and given the extreme cold conditions the country witnesses during winter, the region is expected to lead the market share in the automotive defroster market during the forecast period. Growing economies like India, are expected to boost the automotive defroster market growth in Asia-Pacific region due to the increasing year-on-year sales of automotive vehicles in the region. Hence, Asia-Pacific region is estimated to register a high growth rate over the forecast period in the automotive defroster market. Japan is also expected to have a significant impact on the growth automotive defroster demand due to the high number of automotive sales and extreme cold conditions in the region. Middle East and Africa region is expected to occupy significantly smaller market share in the automotive defroster market as compared to other regions, given the extreme hot and humid weather in the region. 

Key Players

Examples of some of the market participants in the global Automotive Defroster market identified across the value chain include:

  • Proair, LLC
  • Thermo King
  • Bergstrom, Inc.
  • Red Dot Corp.
  • SGM Co., Inc.
  • Valad Electric Heating Corp.
  • AGC
  • Full Vision, Inc.
  • Interdynamics Research & Development
  • Boryszew Group

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Yogesh Sengar

Persistence Market Research (PMR) is a third-platform research firm. Our research model is a unique collaboration of data analytics and market research methodology to help businesses achieve optimal performance. To support companies in overcoming complex business challenges, we follow a multi-disciplinary approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying real-time data collection, big data, and customer experience analytics, we deliver business intelligence for organizations of all sizes.
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