Strong Growth in Laundry Care Market

  • A laundry symbol, also called a care symbol, is a pictogram which represents a method of washing, for example drying, dry-cleaning and ironing clothing.
  • Such symbols are written on labels, known as care labels or care tags, attached to clothing to indicate how a particular item should best be cleaned.
  • Laundry symbols may appear confusing but care instructions are quite easy to understand.

A new report published by Future Market Insights titled “Laundry Care Market: Global Industry Analysis (2012 – 2016) and Opportunity Assessment (2017 – 2027)” studies the performance of the global laundry care market over a 10 year assessment period from 2017 to 2027. The report presents the value and volume forecast of the global laundry care market and provides key insights into the factors driving market growth as well as the factors restricting market growth. The estimates point to a revenue growth from about $75.5 billion in 2017 to nearly $126.9 billion by 2027 end, resulting in a CAGR of 5.3% over the forecast period.

Global Laundry Care Market: Segmentation and Forecast

The report segments the global laundry care market on the basis of product type (fabric softeners, laundry detergents, others), on the basis of source type (synthetic, organic, others), on the basis of form type (powder, cake/block, liquid, others) and on the basis of distribution channel (wholesaler/distributors, supermarket/hypermarket, convenience Stores, e-commerce, grocery stores, others).

  • The fabric softeners are estimated to be valued at $16.8 billion in the year 2017 and are slated to touch a figure of $29.2 billion in the year 2027, exhibiting a CAGR of 5.6% during the assessment period.
  • The laundry detergents are estimated to be valued at $44.9 billion in the year 2017 and are poised to touch a figure of $75.1 billion in the year 2027, registering a CAGR of 5.3% during the assessment period.
  • The synthetic source type segment is estimated to be valued at $40 billion in the year 2017 and is slated to touch a figure of $66 billion in the year 2027, exhibiting a CAGR of 5.1% during the assessment period.
  • The organic source type segment is estimated to be valued at $22.1 billion in the year 2017 and is slated to reach a figure of $38.4 billion in the year 2027, registering a CAGR of 5.6% during the assessment period.
  • The powder form type segment is estimated to be valued at $22.8 billion in the year 2017 and is poised to touch a figure of $38.5 billion in the year 2027, registering a CAGR of 5.4% during the assessment period.
  • The liquid form type segment is estimated to be valued at $34.2 billion in the year 2017 and is slated to reach a figure of $58.4 billion in the year 2027, registering a CAGR of 5.5% during the assessment period.
  • The convenience stores segment is estimated to be valued at $19.9 billion in the year 2017 and is poised to touch a figure of $34.1 billion in the year 2027, exhibiting a CAGR of 5.5% during the assessment period.
  • The ecommerce segment is estimated to be valued at $7.9 billion in the year 2017 and is slated to touch a figure of $14.5 billion in the year 2027, exhibiting a CAGR of 6.1% during the assessment period.

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Future Market Insights tracks the performance of the global laundry care market across the key geographies of North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan, and Middle East and Africa. As per the forecast of Future Market Insights, the Asia Pacific excluding Japan market is estimated to be valued at $20.6 billion in the year 2017 and is slated to reach a value of $35.8 billion in the year 2017, exhibiting a CAGR of 5.7% during the assessment period. The Western Europe market is estimated to be valued at $15.7 billion in the year 2017 and is poised to reach a value of $26.7 billion in the year 2027, exhibiting a CAGR of 5.4% during the assessment period.

The report has included some of the key players operating in the global laundry care market such as Procter & Gamble Co., Unilever PLC, Colgate-Palmolive Company, Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Amway Corporation, Kao Corporation, S.C. Johnson & Son Inc., LG Household & Health Care Ltd., Golrang Industrial Group, Lion Corporation, Church & Dwight Co., Inc. and Alicorp S.A.A. among others. The market for laundry care is highly lucrative which is dominated by various local and international players. Thus, to compete in the market companies are adopting various differential strategies to enhance their market position such as frequently launch of laundry products with multi-functional features.

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Mangesh Kanase

I am experienced Digital Marketing Professional, after completed my M.B.A; I joined this field.  I have 4 years of experience in B2B Market & currently working with Future Market Insights. I would like to explore the latest things happening in Digital Marketing.


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