Health and Diet Concerns Drive Whey Protein Isolates Market

  • Growing health concerns among consumers are driving growth of the whey protein isolates market.
  • High manufacturing cost of whey protein isolate is hindering growth.
  • North America held a significant market share in the global whey protein market.

Whey protein isolate is produced by separating whey component from milk and it contains over 85% protein. Whey protein isolate contains essential amino acids, low lactose levels, and does not contain fats and carbohydrates. It is easily digestible and provides health benefits such as promoting muscle growth, lowering blood pressure, aiding in weight reduction, and reduction of symptoms of depression and stress. Whey protein isolates are used in various applications such as nutritional supplements, cereals, pharmaceutical tablets, infant formula, ice cream, juices, bakery, and snack products.

Growing health concerns among consumers about health and benefits of consuming whey proteins such as lowering cholesterol, boosting immunity, and reducing cardiovascular risks is driving growth of the whey protein isolates market size. Rising obesity rate is propelling demand for whey protein isolates as it aids in weight reduction by improving metabolism and helps in reducing fat tissue. According to World Health Organization, 39% of the population aged above 10 were obese in 2016 worldwide.

Furthermore, consumption of functional food and beverages is fueling demand for nutraceutical ingredients such as whey protein isolates. According to Coherent Market Insights’ study, global nutraceutical ingredients’ market was valued at $30.57 billion in 2016 and is expected to reach to $57.46 billion by 2025. Manufacturers are launching various products containing whey protein isolates to cater to rising consumer demand. For instance, in November 2017, Mopro Nutrition launched Greek yoghurt of whole milk infused with whey protein isolate. Whey protein isolates are commonly consumed by athletes and body builders as it provides bioactive peptides, leucine and others, which aid in boosting workout performance and aid in building lean muscles. According to Coherent Market Insights’ study, global sports nutrition market is estimated to reach $48.87 billion by 2025, at a CAGR of 6.64% during the forecast period of 2017 to 2025.

However, high manufacturing cost of whey protein isolate is hindering growth of the global whey protein market over the forecast period.

North America held a significant market share in the global whey protein market in 2017. This is attributed to growing demand for health supplements, owing to rising health concern in the region. For instance, according to the Canadian Community Health Survey on Nutrition, Government of Canada, 45.6% of the people aged one year and older used at least one nutritional supplement in 2015 in Canada. The U.S. is major growth contributor to the whey protein market in North America. According to the Council for Responsible Nutrition, a trade association of the dietary supplement and functional food industry, 68% people consumed dietary supplements in the U.S in 2015. Furthermore, 19% people consumed sports nutrition and weight management products in 2014, which increased to 25% in 2015 in the U.S. according to the data provided by Council for Responsible Nutrition. Moreover, protein was the most consumed sports nutrition and weight management product in 2015 in the U.S. according to the Council for Responsible Nutrition.

Asia Pacific whey protein market is witnessing high growth, due to rising demand for functional food and beverages from countries such as China, Japan, South Korea, and India. According to the Agriculture and Agri-Food Canada, retail value of functional packaged food in Japan was $8.5 billion in 2015, which increased by 8% from $7.8 billion in 2010. Manufacturers are launching new whey protein products in this region to cater to increasing demand for functional food and beverages. For instance, in February 2018, Parag Milk Foods launched whey protein brand, Avvataar Absolute whey protein, in India. According to Coherent Market Insights’ study, Asia Pacific was dominant region in the global nutraceutical ingredients market in 2016 with a share of 36.19%. This, is turn, is driving growth of whey market in Asia Pacific.

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Key players operating in the global whey protein isolate market include Glanbia Nutritionals, Inc., MYFITFUEL, Optimum Nutrition, Inc., Hilmar Ingredients Inc., Davisco Foods International, Inc., Sports Nutrition Technology, AMCO Proteins, Clover Fonterra Ingredients Proprietary Limited, Agropur MSI, LLC, Arla Foods Ingredients amba, and Milk Specialties Global.

Players operating in the global whey protein isolates market are launching new formulations to increase their product portfolio and expand business. For instance, in April 2018, Kaged Muscle launched MicroPure Whey Protein Isolate. In February 2018, Glanbia Nutritionals launched BevEdge Whey Protein isolate A-220Win for citrus and berry flavored and high acid containing protein powder drink mixes. Furthermore, in December 2013, BiPro USA launched whey protein isolate in chocolate and French vanilla flavor.

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