- Growing worldwide Muslim population and improvements in supply chain are growing the market.
- Lack of global regulatory body for certification of halal food products is expected to restrain growth of the halal food market.
- The supermarket segment accounted for the largest revenue share.
The term “Halal” is defined as permissible and in alteration it is used as lawful. Halal food is prepared following Islamic dietary laws and regulations that determines what is lawful, clean, and permissible. Global halal food market is driven by factors such as increasing Muslim population coupled with improvement in supply chain in the retail sector.
According to the World Health Organization (WHO), the global Muslim population is expected to grow twice as fast as non-Muslims by 2030. By 2030, Muslims are expected to comprise over a quarter of the global population. Moreover, according to the WHO, the global population of Muslims was around 2 billion in 2017. The increasing use of halal products by the general population globally is driving growth of the global halal food market over the forecast period.
Lack of global regulatory body for certification of halal food products is expected to restrain growth of the halal food market in the near future. New halal standards are being developed by the European Committee for Standardization (CEN) for halal-based products, so as to prevent individual member states from creating their own national halal standards.
However, several EU nations are against un-stunned slaughter that is used in halal food. Countries such as Denmark, Norway, Latvia, and Sweden ban slaughter without stunning. This in turn, is expected to affect growth of the halal food production, thus hampering growth of the global halal food market.
The global halal food market was valued at $715 billion in 2018, and is expected to register a CAGR of 12.7%, in terms of revenue over the forecast period (2019 to 2027), to reach $2 trillion by 2027.
Among distribution channel, the supermarket segment accounted for the largest revenue share of 44.6% in 2018, in the global halal food market. Growing presence of supermarket chains is fueling growth of the segment. For instance, according to United States Department of Agriculture (USDA) 2017, report, the total number of supermarkets in Egypt were 1,056 in 2016, and it is increased to over 1,215 in 2017.
Moreover, promotional and marketing activities in the form of offering lucrative discounts on products, wide variety of products to choose from, and fair presence of private label products are some of the key factors attributing to the rapid growth of this segment.
Major players operating in the global halal food market include Cargill Inc., Al Islami Foods, QL Resources Sdn Bhd, Haoyue Group, Kawan Food Berhad, BRF S.A., and Saffron Road Food.