- The increase in the frequency of overweight and obesity is anticipated to serve as one of the major drivers for the rise in demand for diet shakes.
- The increase in awareness about health is also driving the market.
- The huge youth population and an increase in health and fitness trends are anticipated to serve as drivers for the increase in demand for diet shakes in the Asia Pacific region.
Diet shakes is a balanced meal that is packed with carbohydrates, vitamins, proteins, and minerals. Diet shakes are popular for their lack of restrictions and simplicity. Diet shakes are an excellent alternative to regular meals and are consumed to promote weight loss. The presence of appetite suppressants in the diet shakes help in reducing the hunger hormone, which further helps in weight reduction. The manufacturers are trying to develop innovative diet shakes that are rich in antioxidants, herbs, dietary fibers, enzymes, etc. Diet shakes are available in many flavours such as vanilla, strawberry, chocolate, etc. The companies are trying to launch organic, gluten-free, low calorie and sugar diet shakes to attract health-conscious consumers.
The Increase in Awareness Drives the Demand for Diet Shakes
The increase in the frequency of overweight and obesity is anticipated to serve as one of the major drivers for the rise in demand for diet shakes. Due to the hectic lifestyle, there has been a huge change in consumption habits, which has led to improper metabolism and increase in weight management issues.
According to the World Health Organization, about 13% of the worldwide adult population was obese in 2016. The obesity and overweight problem further increase the risk of other diseases such as diabetes, cardiovascular diseases, and musculoskeletal disorders. The consumers are knowing the negative effects of obesity, and thus, prefer the consumption of health products that help to maintain body weight. The diet shakes are a good option for consumption as they support weight loss, are highly nutritious, and can be easily consumed at any place. Thus, the increase in weight management problems is expected to drive the diet shakes market.
The increase in awareness about health has brought a change in the perception of the consumers. The consumers are trying to include shakes and drinks in their diet to maintain a healthy lifestyle. Also, there has been a great rise in the health and fitness trends all across the world which is anticipated to boost the sales of diet shakes. The busy lifestyle, changing food consumption habits, increase in urbanization, increase in disposable income, an increase in health and fitness centers are estimated to have a positive impact on the diet shakes market. As the urbanization increases, the availability of diet shakes increases due to the presence of various stores and outlets. Also, the rise in income has increased the consumer inclination towards consumption of healthy products. Thus, these few factors are expected to drive the diet shakes market.
Diet Shakes Market: Regional Analysis
The huge youth population and an increase in health and fitness trends are anticipated to serve as drivers for the increase in demand for diet shakes in the Asia Pacific region. India and China account for about 36% of the global population and are among the top three nations that have the largest youth population. The rise in income and changing lifestyle are also a few drivers for the diet shakes market.
The majority of American adults are obese and overweight. The weight management problems are anticipated to grow in the United States, which is estimated to increase the demand for diet shakes in the North America region.
Diet Shakes Market: Key Participants
Few key market players in the diet shakes market are:
310 Nutrition, LLC
Isagenix Worldwide, Inc.
GNC Holdings Inc.