Luxury Cigar Market in US: Data and a Premium Cigar Review

  • US luxury cigar market continues to grow.
  • he Cigar Lounges industry has made a strong comeback in the United States over the last five years.
  • The most recent USDA data indicate that cigar consumption shows small but steady increases from year to year.

The year was 1492 when Christopher Columbus not only discovered a New World but a pleasurable new enjoyment that is delighting connoisseurs throughout the entire world to this day: premium tobacco. From this plant came the cigar, which spread in popularity throughout the world, attracting presidents, kings, generals, gentlemen, and even women. It is estimated that in the last century almost 80% of men in the US were cigar smokers, 20% smoking luxurious brands paired with premium drinks.

The author, Christina Kitova.

Premium cigars are handmade by experts using a top choice and aging to perfection. The cigar I tried meets all those qualities (see my review below).

The cigar lounges industry has made a strong comeback in the United States over the last five years. According to the US Alcohol and Tobacco Tax and Trade Bureau, luxury cigar consumption in the United States has been increasing drastically recently, and demand for premium cigars continues to outpace demand for other tobacco products. The market will continue to grow and it is an investable industry with the renewed potential of decent profit margins.

The most recent USDA data indicate that cigar consumption shows small but steady increases from year to year.

The statista.com data:

  • According to Revenue in the Cigars segment amounts to $9,372.6 million in 2019. The market is expected to grow annually by 2.1% (CAGR 2019-2023)

  • In global comparison, most revenue is generated in United States ($9,373 million in 2019). In relation to total population figures, per person revenues of $28.48 are generated in 2019.
  • In relation to total population figures, per person revenues of $28.48 are generated in 2019.

Forecast Data for Future Cigar Sales


Average Revenue

I had an opportunity to meet with the owner of Broder Cigar Company, Marvin Benavides, for this article.  He has a cigar manufacturing company in Esteli, Nicaragua making premium cigars.  I was able to sample one of his premium cigar blends. My thoughts:

Draw: Utilizing punch cut and after toasting the foot and taking the first initial draws the cigar kept itself in check for the remainder of the smoke session. Produced heavy amounts of gray/white smoke.

Burn: From the start to finish 75 minutes. The cigar burned evenly and produce a cone shaped ash through the first and second third. It is rare you can light a stick and simply smoke and forget about it. Broder is one of those cigars.

Flavor: The cigar remained consistent throughout the smoke session, only amping up in intensity toward the very end. All in all, a very good flavor profile. This would be in the background as the cherry /raisin and coffee/ espresso notes were still in the forefront.

Strength: It’s in the upper end of the medium range.

Overall, great cigar, well made and very enjoyable.

 

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Christina Kitova

Christina Kitova spent most of her professional life in finance, insurance risk management litigation


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