Growing Beauty Industry to Impact Mascara Market Positively

  • Mascara Market is predicted to touch $10.3 billion at a 6.70% CAGR over the forecast period.
  • Improved technology leading to growing demand for luxury eye makeup products.
  • Increasing growth of organized retail stores is another factor driving growth.

Global Mascara Market is projected to grow at the CAGR of 6.70% during the year 2017 to 2023. The Global mascara market has witnessed continued demand during the last few years and is projected to reach $10.3 billion, globally by 2023. Increasing disposable income and high demand for color cosmetics from developed countries owing to increased fashion awareness are likely to drive the Global Mascara Market. Economy development and increasing working women population expected to drive the market. One of the applications of mascara as a basis makeup product to enhance the appearance will contribute to the positive growth of this market.

On the basis of product-type volumizing mascara will experience the highest growth rate based on the easy application and high functionality of the product. Additionally, volumizing mascara expected to dominate the market by holding more than 40% share in the global mascara market.

By 2023, on the basis of product-type volumizing mascara will experience the highest growth rate based on the easy application and high functionality of the product. Additionally, volumizing mascara expected to dominate the market by holding more than 40% share in the global mascara market. However, lengthening mascara will experience the highest growth rate of 6.93% during the forecast period and is evaluated to account for a share of more than 30% during the same period. Furthermore, among the various product-types, curling mascara is likely to experience a moderate growth rate during the corresponding period.

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Among the regions, Europe is evaluated to dominate the mascara market and it is projected to reach more than $3 billion at a CAGR of 6.61% by 2023. Asia Pacific will witness a high growth rate during the forecast period 2017-2023 backed up by economic developments. Adoption of current fashion trends in developed countries of Europe and North America is driving the market of mascara in the regions.

Regular mascara is predicated to dominate the market followed by waterproof mascara over the forecast period. High demand for mascara for daily basis use will drive the sale of regular mascara market.  Additionally, regular mascara is estimated to hold a major share of more than 50% during the forecast period 2017-2023. However, surging demand for long lasting cosmetics will support the sale of waterproof mascara on the global level and hence the product will experience a growth at a rate of 6.82%. Furthermore, on the basis of distribution channel, store based channel will dominate the market and will account for a share of more than 50% owning to convenience shopping experience.

Regular mascara is predicated to dominate the market followed by waterproof mascara over the forecast period. Additionally, regular mascara is estimated to hold a major share of more than 50% during the forecast period 2017-2023.

This report includes a study of strategies such as mergers and acquisitions, product launches by the major mascara market players. It further includes product portfolios, developments of leading major players, which includes:

  • LOréal SA (France)
  • The Estée Lauder Companies Inc. (U.S.)
  • LVMH Moët Hennessy Louis Vuitton SE (France)
  • Coty, Inc, (U.S.)
  • Avon Products, Inc. (U.S.)
  • Shiseido Co., Ltd (Japan)
  • Revlon, Inc. (U.S.)

The Global Mascara market is segmented on the basis of Product-Type, Category, Distribution Channel and Region.

Go through the market data and market information presented in more than 118 market data tables and figures in 112 pages of the project report. Go through the in-depth table of content (TOC) & market synopsis on “Global Mascara Market information from 2017 to 2023

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Pradeep Z

Industry Analysts, Monitoring Trends in Market Sectors Such as Food and Beverage, Nutrition, Chemicals & Materials, Energy and Power. At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), & Consulting Services. Contact: sales@marketresearchfuture.com
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