Digital Marketing Trends to Pay Attention to in 2020

  • A/B split testing and data analytics can be essential for fine-tuning SEO another promotional content in order to determine which efforts are having the biggest impact.
  • AI is a tool that can be used in order to assess consumer behaviors and to cross-reference data from various sources.
  • Build trust through increased transparency.

Businesses that fail to market themselves effectively rarely survive for long. And to succeed in the modern marketplace, that means turning to digital marketing; the latest online promotional tools, advertising solutions, and marketing resources can help you attract the attention and interest of consumers who would be interested in your products. From established tools like search engine optimization (SEO) to the latest advances in AI or voice search, the top tech-savvy marketing trends of the coming year can provide businesses with a range of resources that could end up making quite a difference.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Established Promotional Tools

SEO has quickly gone from being a niche marketing tool to the backbone of any online advertising strategy. SEO helps to enhance the online presence of a business while increasingly the likelihood that marketing content is able to reach the customers and clients who may already be searching for a specific product or service. Other marketing tools, like A/B split testing and data analytics can be essential for fine-tuning SEO another promotional content in order to determine which efforts are having the biggest impact.

Artificial Intelligence

AI is another hot tech trend, one that businesses have most likely heard a great deal about in recent years. AI is a tool that can be used in order to assess consumer behaviors and to cross-reference data from various sources like blog postings or social media content in order to identify emerging trends and consumer patterns. Next-generation analytics that will be able to provide business owners with enhanced insight and a superior understanding of their clientele is likely to become a real game changer.

Enhanced Transparency

Google Voice Search or Search by Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data upon entering information on what to search into the device by speaking.

Customer relations count for a lot. Interacting with customers online or through social media services can provide businesses with the opportunity to earn the trust of their clientele. Building trust through increased transparency may hold the key to creating and maintaining the sort of long-term customer relationships that are often critical in terms of optimizing repeat business and sales opportunities as well as establishing a more distinctive and memorable brand.

Voice Search

How consumers choose to interact with their smartphones can be just as important as the latest features and apps that mobile devices have to offer. The vast majority of smartphones currently feature voice-search functions and businesses who fail to update their marketing content or to adapt their advertising strategy accordingly could soon be missing out. Failing behind the times or failing to account for the ways in which consumers choose to interact with digital information and technology could end up costing businesses far more than they might imagine.

Social Media Marketing

The sites and services that can allow businesses to interact with their customers and clients directly have become a core component of any digital marketing strategy. Social media marketing efforts are often the best option when it comes to brand and reputation management and the relatively low cost needed to take advantage of such tools can help to provide small businesses with a level playing field. Businesses can expect social media to play an increasingly important role in their marketing strategy throughout the coming year.

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Austin W

My name is Austin, a public relations specialist. I graduated with a degree in Business and Marketing from the University of Memphis.

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