Branding: The Vital Role It Plays In Uplifting Your Business

  • Branding can change how some individuals might see your image.
  • Every successful product has a strong brand management plan in place, which ensures that they don’t get lost in the vast market of products available.
  • Branding is also important if you think future expansion is on cards for your business.

When you hear the word “Pepsi”, can you already imagine their red, white and blue sphere of a logo? When you hear the word “Garnier”, you instantly think of their easy yet catchy tagline “Take Care”. You also remember the color scheme of Dominos, because every time you walk in, all their employees are dressed alike and in that very color scheme. These are just a few out of the various examples of branding done right!

In broader terms, branding is what establishes an essential connection with shoppers, while it enables both your customers and as well as clients to realize what’s in store for them when they choose your brand. It is a clear method of standing out from the crowd and boldly stating your identity amongst your competitors.

Importance of branding

The practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that “brand” now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics and fish sauce. Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.

Branding can change how some individuals might see your image. There is a reason why MNCs such as Pepsico, P&G, etc despite their global empires, rebrand themselves every once a decade. The right branding can drive you forward to gain more business and ultimately, expand the brand identity and popularity on a whole.

For example, institutions or big corporates make sure that their employees, students and members all follow a specific dress code. More often than not, they are even provided by a corporate attire or a uniform, which carries the brand’s logo at the very least. This is done to ensure that they are recognized as an individual of the organization, which is also a form of advertisement through the various resources available to them.

Every successful product has a strong brand management plan in place, which ensures that they don’t get lost in the vast market of products available. In the long run, it is the brand that sells, not a product. For instance, if there’s a lip balm from M.A.C., then people will recognize the brand and wouldn’t hesitate in buying the new lip balm simply because they know the brand. However, a new lip balm with twice the benefits and half the cost may not receive the same affection, if it’s from an unknown brand. It’s clear that more priority is given to the brand rather than the performance.

It gets you recognition

The basic answer to why we need branding is that it is your identity. How you brand your products becomes their face value. The logo is the most important part of branding, followed by your tagline, brand ambassadors, the people who work for you, and products.

A brand without these components is similar to a person without a name. How would you even call someone if you don’t know their name! Don’t let your company go name-less. For efficient branding solutions, you should consult professionals such as BrandMatters, who can help you escalate your business to the heights you have always dreamed of.

Branding Increases Business Value

Branding is also important if you think future expansion is on cards for your business. For instance, if you already have a well-established brand in the market, your future ventures could leverage the popularity of the parent company. However, that is only possible if you have managed to create a brand for yourself with your previous offerings. This is again a purpose an efficient branding strategy can achieve!

Branding Generates New Customers

A good brand will experience zero difficulties while using its brand image to set up any referral businesses. Solid branding implies that there is a good impression of the organization among the customers, and they are probably going to work with you and furthermore, refer you in their social circle, simply because they have come to recognize you and rely on your brand.

Earns Trust Within The Marketplace

A great appearance and a well-strategized branding will enable the organization to build trust among its clients, buyers and potential customers. Individuals are sure to work with an organization that has a clean and expert depiction. This also means that your organization could get better performers at lower costs.

We hope this article has helped you understand the importance of branding, and that you’ll choose the right set of professionals and strategies to boost your organization’s prowess.

Happy Branding!

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Craig Evans

My name is Craig Evans. I am a finance fanatic and tech junkie based in Sydney, Australia. I like to impart my knowledge and share insights on the latest business industry news, marketing and leadership tips.

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