- Beer is one of the most popular alcoholic beverages, which is fermented for an extended period.
- While the sales of beer have become stagnant in developed countries, there is an increase in its consumption in the emerging economies.
- The demand for quality beer is being catalyzed by the increasing trend of luxury lifestyle around the world.
Beer represents one of the most widely consumed alcoholic beverages and has 3% to 40% alcohol content. It is fermented for a long-time using yeast, water, hops and malted cereal grains.
Nowadays, the leading beer manufacturers are also using flavoring ingredients, such as herbs and fruits, to enhance the overall aroma and taste of beer. Some of the benefits offered by moderate beer consumption include preventing diseases related to the heart or circulatory system, such as angina, stroke, heart attack and atherosclerosis. Besides this, it also aids in preventing ulcers, which are caused by Helicobacter pylori, and minimizing the risk of developing type 2 diabetes.
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In a bid to stay at the top of the industry and expand its business operations, the Belgian company has acquired several international and local brands across the globe. One of the most significant takeovers by the company was completed in 2016 when it acquired its competitor SABMiller to become the world’s first “megabrew” entity.
Anheuser-Busch InBev NV represents one of the biggest breweries with a portfolio of more than 400 international beer brands, such as Beck’s, Leffe, Corona, Budweiser, Stella Artois, Hoegaarden, Bud Light, Skol, Brahma, Modelo Especial, Michelob Ultra, Antarctica, Quilmes, Victoria, Harbin, Sedrin, Sibirskaya Korona, Klinskoye, Chernigivske, and Cass and Jupiler.
The company has merged along with various brands in the past to stay profitable, access new markets and maintain a competitive edge. For instance, it took over SABMiller to acquire a ‘megabrew’ entity. In 2017, the firm generated revenue of EUR 49.3 Billion, holding the biggest beer market share of around 30%.