- Know your audience.
- Understand your own limitations.
- Do research before starting out and engage plenty with your target audience.
If your language school isn’t on social media already, you are missing out on an effective and inexpensive marketing tool. Social media has an enormous targeting capability, a lot of reach and scale and it costs less than most marketing channels. People spend time on social media and it’s easier to reach them there.
But, not every social media will fit your school – not every platform suits every type of business. This is why it’s so important to analyse and see what will work best for you and where you are most likely to reach your target audience.
To pick the best social media channel for you, you need to learn about the top channels and how you can use them to boost your business.
Know your audience – Are you trying to attract younger children, school kids, college folk or adults? What are their goals – learning for fun or for business? Based on these elements you can know where and how to promote your language school.
Understand your own limitations – Can you produce the kind of videos that would be popular on Youtube? Are you more focused on text than images? What is your way of promoting? Again, these things will help you determine the best social media platform for you.
So, once you figure that out, here are some of the most popular social media platform and what you should know about them:
As the world’s biggest and most popular social media, Facebook is a logical choice. The audience there has shifted a bit, with more younger people moving on to different social media channels, but it’s still worth your while.
“Facebook is great because you can share anything you want, from pictures and text to videos, although video and images are more popular. Create a business account and you will have a great analytics tool as well” says Rebecca Huber, a business writer at Paperfellows.com.
You can customize your page a lot and highlight information you want to.
The best times to post are on Wednesday anywhere from 9 am to 3 pm. The middle of the week and the middle of each day is the best time in general. Sunday and early mornings as well as early evenings have the least amount of engagement.
Keep in mind that Facebook favors posts that get a lot of engagement and that start conversations.
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Instagram is an extremely popular social media platform, especially for younger people, businesses and influencers. There are numerous features you can find useful as a business like Instagram Live or Instagram Stories.
This platform is visual and based on images and videos, although you can include a caption.
It’s almost entirely mobile. There is a desktop version but it’s rarely used, so keep that in mind. You need to have a good eye for details and create that unique aesthetic that works well on Instagram.
Depending on what your marketing campaigns are like, Instagram may not be the best option for your language school, since it generally works for artistic niches and material products. But again, it’s up to you.
The photos and videos have to be high-quality.
The best times to post are on Wednesday around 11 am and Friday between 10 and 11 am. Overall, it’s best to post between Tuesday and Friday 10 am to 3 pm. The worst day to post is on Sunday and the worst time is between 11 pm and 3 am.
This is a great social media platform for short and quick updates, sharing links and so on, but it’s not the best idea for every business. You can share very short tweets with images, links, polls, videos and so on. Interaction with users is simple, easy and straightforward.
If you have a unique brand and brand voice, Twitter may just be the right thing for you as users like that authenticity and uniqueness. If you have a blog, that’s even better.
In case you don’t, you can still use it for short updates and handling customer care because users will often seek out companies on this social media platform.
The best times to post are Wednesday and Tuesday, just like with other social media networks and of course, the best time is the middle of the day as well.
This is another very visual platform which allows you to save content by pinning in the digital boards. You can organize these boards by category. Every pin needs to include either an image or a video. Keep in mind that this is not best for everyone and if you want to reap the benefits of Pinterest, you have to have a blog.
In that case, it can truly bring you plenty of audience. There is that unique aesthetic you will have to go for if you want to be successful.
The best times to post on Pinterest are between 8 pm and 11 pm almost every day, but more so on Saturday and Sunday. Avoid working hours.
So, there you have it – social media platforms and how to use them. Keep in mind that there are more, like LinkedIn, Snapchat and so on. You can use all of them or just a few. Do research before starting out and engage plenty with your target audience. Remember that testing is the key to seeing what works best. Social media is truly one of the best things that you can do for your language school.