- 2020 has completely transformed recruitment.
- Post-pandemic, the unemployment rate will drop greatly.
- Employers are willing to embrace remote work and experiment with the latest technologies.
- The role of social media in head-hunting has increased significantly.
It’s amazing to look back and see just how much HR and recruitment have evolved in just last year. At the start of last year, unemployment in the United States was at an all-time low. If you were able, willing, and qualified, finding work wasn’t that hard. All that changed when the COVID-19 struck.
From 3.5% in January to 14.7% in April, the unemployment rate in the USA shot up significantly as millions were now out of work. It currently stands around 6.7% and with the vaccinations taking place –there is the hope of better times ahead.
But the job market that will emerge from the pandemic will be different from the one before it. According to different studies, COVID-19 has sped up the digitalization of businesses by several years.
In many ways, the past year has changed talent acquisition forever. Here are some recruitment practices that will reign supreme in 2021.
1. Recruiters Will Prefer Skills Over Fancy Degrees
The United States is in a skilled shortage according to SHRM’s State of the Workplace report. And it only seems to be getting worse. Employers are complaining about the lack of workers that can utilize emerging technologies. This gap is most visible in technology and health care along with trades, middle-skilled, and high-skilled STEM jobs.
Companies are looking for employees that have skills related to AI, big data, VR, and biotech. Trade skills like plumbing, welding, carpentry, and machining are also in demand.
SHRM’s report also points at a growing gap in soft skills that are needed across industries such as critical thinking, problem-solving, creativity, innovation and communication skills
Any candidate with the mentioned soft skills has an innate advantage over not just other applicants but also Artificial Intelligence as well. AI cannot mimic these human capabilities.
2. Role of Artificial Intelligence in Head-Hunting Will Increase
Recruiters are increasingly relying on Artificial Intelligence in hiring the most suitable employees. However, there are concerns that algorithms have inherited some of the biases of their human designers. As organizations emphasize eliminating these biases through robust machine learning programming , a much more fair mechanism for screening and selecting new hires will develop.
HR chatbots are already pre-screening candidates through real-time analytics. Big data, natural language processing, and pattern recognition are making way for a much more efficient recruitment process.
As AI advances further, it would be solely responsible for evaluating the technical capabilities of the applicants and the recruiters will only focus on the soft skills of the potential employees.
3. Companies Will Look to Build a Strong Culture to Attract Best Prospects
Gone are the days when a strong company culture was a bonus. It’s now a must-have for companies that wish to recruit top talent. According to Glassdoor, 58% of employees and job seekers prioritize company culture over salary when it comes to job satisfaction.
Since candidates can now get an inside look at a company through different online platforms –they can preempt whether they will be a good fit in the organization. Of course, business leaders are not blind to the emerging importance of company culture.
Shifting the focus towards employees was one of the focal points of last year’s Business Roundtable -a summit were CEOs of 200 top brands come together to discuss corporate challenges.
It’s important to note that a strong company culture doesn’t imply fancy furniture and office gyms. Instead, a clear direction of the organization, capable leadership, and growth opportunities are some of the biggest drivers of employee satisfaction.
4. More Employers Will Embrace Remote Work
2020 was the year of remote work. According to Gartner, 88% of organizations around the world made it mandatory for their employees to work at home during the pandemic.
Even before, Gen Z’s preference for working remotely made many organizations allow these options to their recruits. Startups were open to hiring employees that work from non-traditional workspaces as it allowed them to save money they would otherwise spend on larger offices.
Remote work has plenty of benefits. It allows organizations to hire from a wider talent pool and benefit from the skill of specialists who might not be searching for an office-based job. 2020 has made businesses see teleworking in a new light.
5. Social Recruiting Will Expand
Businesses are increasingly using social media platforms to hire new talents. Those ignoring this avenue are allowing their competitors to get better recruits. But social recruiting goes way beyond posting the job opportunities on your company’s page.
Searching for promising candidates on Facebook and LinkedIn is a much more effective approach. As this practice grows even further, websites like Twitter might prove to be a good recruitment ground for companies. Rest assured – there will be plenty of headhunting on social media in the year 2021.