- A mission statement depicts your brand’s values, culture, and purpose.
- Prepare an infrastructure for your brand operations.
- Build anticipation months before you launch your brand to grab audiences’ attention.
New brands need to be authentic to succeed in a market that is oversaturated with similar businesses. As a new kid on the block, how will you grab your target audience’s attention and inspire them to purchase from you?
The answer is simple – by building a thorough brand launch strategy. These four tips may serve as your starting point.
1. Determine your Mission Statement
Let’s take an example of large brands like Nike. Their mission statement is: “To bring inspiration and innovation to every athlete in the world.“
A mission statement depicts your brand’s values, culture, and purpose. It is the reason why your brand exists. Every element of your brand, from your tagline to tone of voice, should reflect your mission.
Say you are starting a fashion brand. What will inspire customers to choose new designers over their reputable competitors? For example, do you use sustainable and eco-friendly materials? Do you donate to those in need? How do you empower your customers to be their best selves? A mission statement answers those questions and gives you a competitive edge.
2. Brand Everything
You cannot build brand awareness or trigger anticipation if there is no brand consistency. That is why you should sit down with your marketing and design team and start working on your brand’s key elements.
For starters, identify brand personality. Is your brand spontaneous of careful thinking? Personal or professional? Fun or serious? Accessible to wider audiences or exclusive?
Your brand personality impacts the process of brand building. Be consistent with it and inject it into every aspect of your brand, including your:
- Tone of voice
- Logo design, size, and placement
- Web elements
- Fonts and typography
Additionally, create a brand style guide for your marketing and creative team to use. That way, you will make your brand consistent. It will be instantly recognizable to everyone who comes across it, both online and offline.
3. Build Hype around your Brand
Add a pinch of anticipation and mystery to make your brand exciting. For example, provide users with subtle hints on social networks by creating taser photos and videos. Consider hiring professionals to create high-quality content. For example, if you are a Dubai-based brand, you can hire a creative agency to help you find Dubai videographers and photographers that have already worked with brands in your niche.
Many popular brands, such as Apple or Lexus, create teaser product photos or videos that do not reveal much about their new products. Their purpose is to pique customers’ interest. Adding countdown timers on your website is also a powerful way to trigger your target audience’s fear of missing out.
To engage your audiences, start building anticipation months before the brand launch. Let them know that there is something great is about to happen. Fans will not want to miss out on an opportunity to get an exclusive peek. They will start signing up for your email, visiting your website, and follow you on social networks to stay on top of your updates.
4. Choose your Launch Timing
Choosing the right timing is critical for your brand launch. You should schedule your product launch strategically to avoid any technical issues or unreadiness of your team. Otherwise, you may need to change the launch day and compromise your brand’s image and credibility.
There is a wide range of factors to consider before you launch a brand, including:
- Product preparedness: Talk to your team and determine whether your product is ready for a spectacular launch. Do all the perfecting and test its functionality to see whether everything is working as expected.
- Market demands: Building a spotless brand and product is not enough if you do not choose the right time for their launch. Based on your audience’s needs and interests, determine when they want to use your product.
- Launch conditions: Prepare an infrastructure for your brand operations. Is your website up and running? Have you hired a customer support team to answer customer questions? Is your payment system working spotlessly?
- Marketing and business communications: Have you built excitement around your brand? How engaged are your audiences?
Ready to Launch your Brand?
There is no need to launch an entire brand in a week or two. Instead, give yourself enough time and strategize your every move.
Start by identifying your target audience and determine your value proposition. Always ask yourself what helps your brand stand out in the sea of competitors.
Build a recognizable brand identity. When a potential customer sees your logo, colors, or fonts, they should immediately associate them with your brand.
Finally, build anticipation months before you launch your brand to grab audiences’ attention.
And, there you have it – the basics of a successful brand launch. Tell us, which tactics did you use to launch a brand?