4 Secrets to Improving Your Local Marketing Strategy

  • Investing in local mobile SEO is more than worth your while.
  • People doing business with you are likely to spread the word to their friends, family members and acquaintances.
  • Share stories about people and organizations that are well-known to the local community.

For a lot of small businesses, the macro strategy is not nearly as important as their local activity. Why? Well, because they’re probably providing services locally or have no means to deliver their products across the globe. Still, a lot of these businesses mistakenly overspend on making a marketing strategy that is not locally-oriented. While this doesn’t necessarily have to be a mistake, it’s always slight mismanagement of their resources. With that in mind and without further ado, here are the top four secrets to figuring this out.

Invest in local mobile SEO

There’s an estimate that about 78 per cent of local mobile searches eventually become offline customers. In other words, it’s pivotal that your customers can find you online. Even if they do not buy online, they might just be looking into your offer or they’re comparing you to others. There’s also the likelihood that they’re merely looking for your physical address or that they’re double-checking it because they’ve got lost. Either way, investing in local mobile SEO is more than worth your while.

You can start by marking your territory with some billboards, logos printed on your vehicle and some printed fence wrap around the place.

Mark your territory

In the past, territories were marked with flags, that way, every fraction knew exactly whose region they’re entering. There’s nothing bad with applying a bit of this old-school logic in this modern scenario, either. So, you can start by marking your territory with some billboards, logos printed on your vehicle and some printed fence wrap around the place. This is especially handy for those who specialize in on-site projects like construction companies. This way, you can decorate your workplace and use a branding method, at the same time. In some fields (like the construction industry), this is a particularly convenient branding technique.

Focus on earning recommendations

In smaller communities, WOM recommendations mean the world. People doing business with you are likely to spread the word to their friends, family members and acquaintances. Moreover, all of these people have a significant local reach. The majority of your online community is probably on their social media profiles (friends or followers). This way, if they do decide to promote your business online, they will A) have a sizable reach and B) be able to reach the right audience. Also, the fact that they have a personal relationship with their audience means that their words carry more weight. All in all, it’s a possibility worth exploring.

Get involved in the community

What is the best way to show your support for the local community? Well, get involved in it. First of all, you want to invest a bit of time, effort and interest into a local cause or charity event. Donate or, better yet, raise funds for the event. Share stories about people and organizations that are well-known to the local community. This way the majority of your audience will start seeing you as another friendly neighbourhood business. Moreover, there’s another thing that benefits your business on a macro scale. You see, the majority of businesses have a reputation about being greedy corporate entities. By doing charity work (even though you may have an agenda behind it) you get the privilege of humanizing your business.

In conclusion

At the end of the day, you need to prepare for the eventuality that you might expand into other neighbourhoods, as well. Nonetheless, this is a fact that shouldn’t stop you from developing a local marketing strategy in the slightest. What matters the most is that you find a way for your business to appeal to your target audience. In this particular case, the target audience is the local audience. Fortunately, you now have the tools to reach out to them in just the right way.

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Stella Ryne

Stella Ryne is an art historian, writer, conscious consumer and a proud mother. When she is not trying to improve the things around her (and herself, for that matter), she likes to lose herself in a good book.

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