5 Characteristics of a Good Website

  • Ensure that there is ample white space so that your layout does not appear to be too cluttered and that all graphics and photos on the website are of the highest quality possible.
  • When a customer or client enters your website, they want it to work well and do not want to feel confused.
  • Make sure that your contact information is available on every page of the website so that any visitor can quickly get in contact with you.

If you are a business owner or are looking to start your own business, you need to have a marketing plan and a way for customers or clients to contact you. One of the best things that can help you to market yourself and can help you stay in touch with customers is an effective website. Your website has to be of good quality, however, in order for it to prove to be effective to your customers. You can learn more about five characteristics that help to make the best website possible in the information that is found below.

You want your website to load quickly and to respond to the buttons that customers and clients click on in a fast manner without delay.

1. A Good Design

Web design and layout are some of the most important aspects of a good website, especially since your website literally reflects you or the company that you hope to represent. Your design should be appealing and should appear professional instead of poorly put together to anyone who decides to visit your website for themselves. Ensure that there is ample white space so that your layout does not appear to be too cluttered and that all graphics and photos on the website are of the highest quality possible. This allows you to show that you are serious about what you offer and that your products or services will reflect the quality you put into your website.

2. User-Friendliness

When a customer or client enters your website, they want it to work well and do not want to feel confused. Let them access the information that they want to know quickly, and allow them to know exactly how to navigate to it. Customers and clients usually want to get the information they are looking for quickly so they can get on with their lives. This means that even your mobile website should be user-friendly and should be easy to navigate as many will access the site when on the go.

3. Obvious Contact Information

Make sure that your contact information is available on every page of the website so that any visitor can quickly get in contact with you. Make it easy for the visitors of your website to know how to contact you so that they do not have to do any of the work. Consider adding a contact form where customers can send you a quick email quickly and easily with their questions. Add a map so that they can see exactly where you are located and can leave your website feeling happy and satisfied.

A website is your most effective tool when it comes to the relationship between you or your business and the customer.

4. Functional and Responsive

Part of the list of characteristics of a good website includes a sense of functionality and responsiveness. You want your website to load quickly and to respond to the buttons that customers and clients click on in a fast manner without delay. Make sure that every button on your website actually works and that it is functional as to any task that the visitors intend to do when visiting. This will also aid in giving the visitors a good first impression of obviously your website,e but also you as a person and your company.

5. SEO Optimization

A good website is nothing unless it has been optimized for search and for web traffic in general. Without this optimization, no customers will come to your website to see the hard work that you have put into it in the design and in the functionality. Make sure you use relevant contact that is keyword-rich in order to be found early on in search results, no matter the search engine. Use HTML coding that is not cluttered and ensure your layout is made for the web so that it is easy to load and find.

Final Thoughts

A website is your most effective tool when it comes to the relationship between you or your business and the customer. It is important that your customers and clients feel satisfied after they visit your website in that they have found the information that they want to know and that they need to know. A good first impression is everything in the business world, and this can truly come through your website. Make sure that your site has a good design, is functional, is easy-to-use, and that it is easily found on search engines to develop that customer base.

Tracie Johnson

Tracie Johnson is a New Jersey native and an alum of Penn State University. She is passionate about writing, reading, and living a healthy lifestyle. She feels happiest when around a campfire surrounded by friends, family, and her Dachshund named Rufus.

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