- Digital marketers must approach social media with a strategic and integrated approach.
- Content marketing is not about the direct marketing of goods and services.
- Email marketing is still an effective marketing technique despite the emergence of mobile applications and social media.
Digital marketing is any marketing initiative that uses the internet and online media using connected devices such as home computers, mobile phones, or the Internet of Things (IoT). Common initiatives used in digital marketing focus on spreading a brand message through websites, email, applications, social media, and search engines.
Nowadays, digital marketing concentrates on getting to the customer with increasingly conversion-oriented messages on various channels. Marketing teams keep track of the role played by the channels and messages in achieving their ultimate objective. The following are five different types of digital marketing that can be useful to your business.
1. Social Media Marketing
This includes all business activities through social media channels. Most people are familiar with social media; however, digital marketers must approach social media with a strategic and integrated approach. Marketing via social media is more than posting on social channels and replying to comments.
To ensure consistency in posts, you can use online tools to schedule and automate social media posts. But, know that users will quickly realize that they are communicating with the tool if you take too long to respond.
Social media marketers should be savvy at analyzing their posts’ impact and creating new strategies based on the data collected. Another reason marketers should consistently measure and track campaigns is to allow marketers to demonstrate to the leaders their usefulness. The data shows that their efforts result in users engaging with the brand and ultimately convert users into customers.
2. Content Marketing
Content marketing is not about the direct marketing of goods and services. It entails the creation of valuable and enriching content that advances customer experience. Big brands actively post informative and entertaining videos, images, and blogs that relate to their business.
Content marketing establishes you as a brand making your customers like your brand more. It is a form of brand promotion without necessarily aiming to sell anything through the posts; you provide engaging and enriching information.
Digital marketers should see content marketing as a long-term investment for it to yield results. Since not everyone can create engaging online content, the service is mostly outsourced to another party with experience in content creation. The content creators provide online content based on the topics you provide.
3. Email Marketing
Email marketing is still an effective marketing technique despite the emergence of mobile applications and social media. It can form part of a content marketing strategy to provide value to consumers and convert an audience into customers. Digital marketers know about creating compelling campaigns and understand maximum audience outreach. They are also skilled at analyzing data and customer interactions and making decisions based on the data.
Marketers should use email marketing software to establish the open rate and the click-through rate. This is the number of recipients who actually opened the email and those who clicked the link attached to the email.
4. Search Engine Optimization (SEO)
SEO makes your optimizes your business for search engines like Bing and Google. It is about placing your webpage at the top of search engine results page rankings. When searching for information on the internet, many people do not go beyond the search engine’s first page.
This concept works through ranking analysis and keyword research to establish how you fair compared to your competitors in keyword rankings. SEO marketers optimize your website and the content therein for search engines and build quality links to and from the website.
5. Affiliate/Influencer Marketing
This type of digital marketing involves working with outside companies or individuals under partnership marketing to promote your product at a commission from every sale attributed to their efforts. Affiliate marketing is a good way to outsource and cut down costs on promotion.
Influencer marketing involves using celebrities or other influential people in society to market your products. You can use a famous athlete for marketing a new pair of sports shoes or shaving cream or use a musician to promote a beauty product. Digital marketers rely on the celebrity’s huge following on social media platforms to promote their products.
Digital marketing is an effective marketing tool in the current technological era. Use it effectively by assigning each marketing type to an expert for maximum benefits; do not leave everything to one person.