- Using viral content such as pics, videos, GIFs helps you reach more people and engage them.
- First, let them know what your product, with the crisp content.
- Organic content and paid ads are both important parts of the marketing strategy.
Various mistakes are made while generating the Facebook leads. It costs a lot to marketers and the investor’s time and money. So, upon researching the web, we have brought to you the five common mistakes that every new marketer makes while creating Facebook leads.
You should optimize your lead visuals for the mobile.
Worldwide there is a total of 98% of people using Facebook from mobile. So if you are thinking of reaching out to the most people especially for education lead generation, you should optimize your visuals for the mobile phone.
If you are not optimizing visuals for mobile users, then it will cost you a huge chunk of the audience. The cover photo or the content ratio gets disturbed, and it gets cut off from the webpage. So many marketers suggest that a perfect lead generation should have adjustable visuals for the mobile or tablet.
Not using what’s in the trend.
Many marketers do this mistake. Using viral content such as pics, videos, GIFs helps you reach more people and engage them. One of the very new trends is to include memes in advertisements. The most famous example of the strategy is AMUL Butter. They advertise using viral recent events and trends.
Directly targeting the cold audience.
Many marketers do this mistake. They directly target the people who don’t know anything about your product. It may have few sales, but it’s not that effective. So what should one do before targeting the cold audience?
First, let them know what your product, with the crisp content. Example- Advertise the launching of your product. The cold audience will become warm. After that, provide them with limited time offer and introduce them to your product to the warm audiences.
Once they come to know about the product, then close the sale by retargeting them.
Ignoring the engagement with the people
Marketers often ignore the comment section where there are various questions asked and jokes made on the product. Here they struggle to be famous, compared to the pages that actively engage in the comment section.
“Facebook fans are real people and critics, and when they interact with your page by liking or commenting within a thread on your Facebook page and account, they want to ensure or expect that you are listening. And if they don’t hear from you in a while or when you don’t reply, they lose interest and stop interacting with your page and move on.
Therefore brands need to positively take the comment sections, and also, they should reply and take suggestions (if there are any) so it makes the user think that the brand works on their suggestions and engages with them. It gives them a sense of familiarity.
Posting sales content.
Organic content and paid ads are both important parts of the marketing strategy. But posting irrelevant content and being sales-y will not help you. Posting organic ads is the major mistake marketers make on Facebook. People don’t want to see the ad again and again. They already know the product, and then it becomes irritable.
Ads should be placed with Facebook ads manager, and it should be used to target the desired audience. It should be about what your customers want to see, not what you want them to see. Brands who hyper-focus on sales without implementing a strong content marketing strategy miss the mark. Facebook users don’t like to watch ads frequently. They’re also quick to interpret any overt selling as a spammy or fraud company.
So you should not be posting ads like this if you don’t want to fail. So this was all about today’s article regarding the most common mistakes while generating Facebook leads.