- Keep your story simple.
- The story format makes the e-learning video more relatable and trustworthy.
- Remember that the most effective video content is short.
Even though mobile apps, AI, and VR have taken virtual learning by storm, videos are still its nerve center. Now, remember that video editing is just half the job done. You first need to produce captivating content that will keep your audiences engaged. Here is how.
Write an Engaging Script
Create a storyboard and an outline for your video. Make sure you set clear objectives and build your script around them. It should outline your characters, settings, and interactions. When writing a script, pay attention to your language. Remember that using industry jargon may frustrate your target audience. Instead, keep your language simple and easy-to-understand.
Always Tell a Story
To build trust with your target audience and keep them engaged, you need to support your e-learning video with a good story. No matter if you are an IT expert or a language teacher, there are a few essential elements any story needs to have:
- The characters
- The setting
- The plot
- The conflict
- The resolution
It does not have to be complicated. Keep your story simple. For example, say you plan to create a video on drills to increase club head speed. Explain the problem you are trying to solve. Then exemplify the challenge by introducing 2-3 characters. Create a story that would walk users through the problem-solving process. Offer actionable tips and insights.
The story format makes the e-learning video more relatable and trustworthy. That way, learners will walk in your characters’ shoes and better understand their challenges. Most importantly, they will understand what steps to take to resolve the problem.
Keep Videos Sweet and Short
Now that you have built an engaging story and written the script, pay attention to the length of your videos. Remember that the most effective video content is short. While you can pack your video with useful tips and data, do not overwhelm your audiences. Provide information in small chunks to make your learning content easier to understand and memorize.
For example, keep each video segment under five minutes. Lengthy and complex video content can cause information overload and compromise learners’ comprehension and engagement. Shorter e-learning videos are also more flexible and convenient. Users can access them during lunch breaks or commutes, via multiple devices. Most importantly, shorter video content keeps users engaged. They will know their learning objectives and stay focused on the lecture.
Keep It Entertaining
In the era of digital content, virtual reality, and hyper-personalization, users expect learning materials to be highly engaging, exciting, and entertaining. They do not want to sit passively and memorize what you are talking about. Instead, they want to be captivated and immersed in your video content.
Encouraging active learning and participation is an essential element of good teaching.
That is why you should make e-learning videos natural and friendly. Humanize your video lectures. You can do that by adding humor, providing real-life examples, or using emotional storytelling.
Use humor wisely. While it can grab learners’ attention and surprise them, you do not want to lose your focus or seem unprofessional.
While writing your script, set your tone of voice and use it consistently. Pay attention to your target audiences – their age, gender, education, profession, jargon, and preferences. Ask yourself which language and humor type will resonate with them the best.
Provide Additional Learning Materials
Your learners will want to enhance their learning experience and deepen their skills and knowledge. That is exactly why you should provide them with additional learning references. For starters, if you used any external statistics or research studies in your videos, make sure you provide links to them so users can learn more.
Also, consider creating additional learning materials that will support your videos. For example, you can publish various content types on your website, including long-form guides, informative blog articles, whitepapers, e-books, case studies, lists, worksheets, simulations, or infographics.
Do not forget to link to them when publishing a video. On the other hand, you can also embed your video lessons into your blog content. By providing additional learning resources on your website, you will position yourself as an ultimate information source. Above all, you will encourage people to keep visiting you for more insightful data and tips.
Over to You
To attract learners and keep them engaged, create video content that is highly informative, memorable, and entertaining. Above all, keep it easy-to-understand. Use simple language and shorten your videos to keep users focused.
I hope this helps!