5 SEO Link-building Techniques to Improve Your Rankings

  • The reason why internal linking is important is that it helps both the users and the search bots.
  • It's 2021 and no low-quality links can benefit any kind of site.
  • Infographics can help you in improving your overall rankings in 2021.

Link-building is a crucial aspect of SEO activities and it can significantly help in improving your rankings. As there are many tips and tricks available online that help you build links, but not all are fruitful. Most of them are generic low-quality link-quality techniques that won’t work in 2021.

In this article, we will have a look at the best and top five SEO link building techniques that will attract more users to your platform and improve your rankings.

1. Internal linking structure

Before building any external link, it’s very important to fix the internal linking structure of the site to dramatically improve the organic rankings. According to a popular digital marketing company, Ninja Outreach, internal linking can boost traffic by up to 40%. Yes, you read that right, just by optimizing the internal linking structure, you can grab a big chunk of new traffic to your site.

The reason why internal linking is important is that it helps both the users and the search bots. With the pages are internal-linked with each other, bots can crawl the site with more efficiency and index new information faster. And on the other side, internal linking improves the overall user experience of visitors and they also visit other pages of your site. So, before you hurry up in making backlinks, it’s always a smart decision to fix the internal structure.

2. Be selective in manual link building

It’s 2021 and no low-quality links can benefit any kind of site. So, if you notice that someone is selling some links at attractive prices, never ever buy it. Buying links will do more harm to your site rather than bringing more benefits.

So, if you are planning to generate links with manual outreach, it’s better to be very specific about whom you are outreaching and if they will be beneficial for you. Only pick the sites that have higher DA than your site and have more traffic than your site. These high authority links will help you improve the rankings much faster as compared to the thin quality links. Also, avoid link exchange with sites that have a similar type of DA and traffic to your site. It is because the other website also doesn’t have higher traffic or users to churn out the benefits.

3. Infographics are not dead

Infographics can help you in improving your overall rankings in 2021 and no SEO services expert can deny this fact. This is because, even today, infographics are highly useful, portable, and easily accessible to everyone who needs it.

For creating natural high-quality backlinks and improving rankings significantly, focus on creating quality infographics that can actually help users in solving their problems. If your infographics are able to do this, then you will generate a lot of high-quality links and it will surge your search engine rankings.

If you don’t have an in-house graphic designing team, you can hire a freelancer or a company to get professional-looking graphics that you can publish on your site. Also, if you can write an in-depth article about infographics then the chances of coming into top positions become even more clear.

Social media sharing can drive 245% more links to your website as compared to any other method.

4. Use Social media platforms efficiently

Social media sharing can drive 245% more links to your website as compared to any other method. Yes, you can get a whopping 245% more links than your competitors by pushing the right content on your handles.

So, if you are not maintaining social media on a regular basis, it’s time to create a new strategy for your brand and let your team actively work on creative ideas to deliver more value. Following a content calendar will make your social media game more streamlined and consistent.

You can also use various social media automation tools to push content and save a ton of time you otherwise use in managing things manually.

5. Podcast series

Podcasts are the future of 2021 and beyond and every brand should have its own podcast to engage with their customers and attract more buyers. A podcast can generate a lot of links to your brand as it’s still a new concept to people. If not weekly, you can plan two or three podcasts in a month to start and see the engagement rate.

Podcasts will not only bring more backlinks but also improve the site’s rankings. This is because, when you publish podcasts on big sites like Apple, or Spotify which has a user base of millions, it’s easier to leverage their DA. As these platforms are global, you can reach a new audience, without spending on additional marketing.

Utilize these link-building strategies to boost your organic traffic and search engine rankings. If you don’t have an in-house SEO team, you can also opt for SEO Packages to strengthen your SEO profile and drive more revenue to your business.

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Mansi Rana

With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.
https://www.ezrankings.org/

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