6 Best Digital Marketing Strategies for Your Business

  • Create valuable content that gives your viewers a peek into what you have to offer.
  • Just quick research on Spotify and Google will help you locate podcasts where you can pitch people to interview your company.
  • Writers, web programmers, and video editors are just a few of the people you can hire to get you get more done.

Growing your business requires patience, discipline, and a plan of action to thrive in this ever-changing world of the digital age. Traditional marketing won’t cut it in today’s time. You need to stay on top of your industry through the power of digital marketing. The Internet is where practically every potential customer of yours is living, whether it’s TikTok or Instagram. Every single person you are going to reach is going to be on their phone or laptop, and you need to know how to reach out to them effectively and efficiently.

Repurposing content is a powerful strategy that saves you time but also gets your info shared multiple times.

1. Create A Connection Across All Social Media Platforms

There is a big difference between creating content on Facebook and Instagram as opposed to truly providing value and sharing knowledge to your viewers. You want to build a connection across as many platforms as possible, but start small and stick to a few at first. For example, create posts on Facebook and Instagram first, and then when you’re ready start uploading videos to TikTok and YouTube in the future. Create valuable content that gives your viewers a peek into what you have to offer.

2. Building Your Email List

Have you ever wanted to send out an email to your biggest followers and promote your latest promotions? An email list is a perfect way to get connected to your followers. You can use email responders to create opt-in forms you can place on your website, grab people’s names and emails, and then build a list that you can send out emails to whenever you’d like or consider an email drip campaign.

3. The Power of Podcasts

Do you feel you have the ability to share a lot of information with your viewers? Building a podcast with your team is a good way to open the door to building that connection even more. You also can get in touch with other podcasters and be interviewed if you simply would like to be heard and seen by their followers. Being a guest on a podcast or even creating your own are powerful ways to garner more attention from your viewers. Just quick research on Spotify and Google will help you locate podcasts where you can pitch people to interview your company.

4. Repost Content on Different Platforms

Let’s say you created a powerful TikTok video that you believe should be seen by every follower you have. If you want to take that piece of content and repost it onto Instagram Reels, you are more than allowed to do so and gain that attention as well. It’s all about being smart with your strategy, creating content that needs to be seen, and giving people value. Repurposing content is a powerful strategy that saves you time but also gets your info shared multiple times.

An email list is a perfect way to get connected to your followers.

5. Outsourcing

Most companies refuse to get help or seek the expertise of other writers, web designers, graphic designers, and other creative people who can help build their brand. It’s virtually impossible to be able to handle everything by yourself. Creating a team of experts in their fields makes it easy to get more things done. Writers, web programmers, and video editors are just a few of the people you can hire to get you get more done.

6. Influencer Marketing

While not every single business is going to benefit from influencer marketing, if your business can use the help of somebody famous, it can make a big difference in being noticed. Influencer marketing requires working with an agent who can find influencers that best match your brand and niche. You need somebody who has a curated following and can reach your ideal customers. YouTubers, Instagram influencers, and Tok Tok artists are just a few of the people you will find that can help market your business.

Digital marketing is a constantly evolving and growing world of business that you just need to stay on top of. It’s all about learning what’s new and fresh and just keeping yourself in touch with what’s working and what doesn’t. There is so much potential for any business to go from zero to hero in a matter of weeks. Just a few small changes to how you approach your marketing can make a difference.

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Sierra Powell

Sierra Powell graduated from the University of Oklahoma with a major in Mass Communications and a minor in Writing. When she's not writing, she loves to cook, sew, and go hiking with her dogs.

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