- If they’re happy with the first interaction with your business, your customers have a 27% of chance to come back on their own.
- People are oversaturated with online content, which means that it takes something special to grasp their attention.
- Mobile users are the majority on the internet but desktops, laptops and tablets still have superior conversion rates.
Investing in a new website design is a huge step. First, it may cause you a no small number of logistical difficulties, seeing as how you have to manage an old and a new website until the switch is ready, in order not to cause downtime. Doing a quality website design is also quite expensive and while the investment is definitely worth the price, it’s not always so simple to find the resources (and courage) to do it. Nonetheless, it is a step that has to be taken and here are six compelling reasons why.
1. Better SEO
A huge portion of your audience finds your business on their own. How do they do that? Well, by using keywords related to your business in their search. Your SEO affects your digital footprint and the SEO can be split into two categories offsite (link building) and on-site (technical SEO). When designing a new website or redesigning your old website, you have a chance to do the technical aspect of your SEO right from the very start. Sure, an SEO audit can be done at any time, even without a complete overhaul. It’s just simpler and more efficient this way (especially when you weigh in all the other benefits, you’ll reap from this).
According to some surveys, if they’re happy with the first interaction with your business, your customers have a 27% of chance to come back on their own. This doesn’t sound like much but keep in mind that this is a chance of them coming back without retargeting them, rewarding them with loyalty points or investing any kind of effort on your part. In other words, a well-optimized website is one of the best ways to improve your customer lifecycle. Overall, it’s one of the simplest and more effective ways to make your digital marketing self-sustaining.
3. Standing out
Another thing you need to do is find a way to stand out. People are oversaturated with online content, which means that it takes something special to grasp their attention. According to experts behind Orion Creative, this is the key step in your enterprise’s branding. Remember one thing, in order to become a proper brand, you need to go through stages of brand recognition and brand awareness. Brand recognition comes first and the visual identity of your brand is pivotal in establishing it.
4. Responsiveness to all devices
Times are changing and you need to find a way to adjust. In the past, desktop users were the majority of the online population but this is no longer the case. Mobile users are the majority on the internet but desktops, laptops and tablets still have superior conversion rates. Moreover, you cannot ignore people browsing the internet via their smart TV. In other words, the screens of these devices come in all shapes and sizes. By redoing your website design or by building a new website, you can ensure that you keep up with this trend.
5. Generating qualified leads
A quality website will ensure that people arriving at your website know exactly what is it that you do. This is only possible through adequate design. Not everyone can become a paying customer and there are some people who simply aren’t interested in what you have to offer. Attracting an abundance of these people to your website will increase your bounce rate, seeing as how these people won’t stay on the website for too long. It will also lower your conversion rate since no matter what you do, they have no intention of buying anything. A quality web design helps you attract the right kind of audience.
6. Intuitive navigation
The next thing you should consider is intuitive navigation. This is something that will encourage people to visit as many pages as possible. It will also increase their average visit duration, which is a ranking factor. It also boosts customer satisfaction and, in some cases, even boosts your sales. How? Well, people can’t buy what they can’t find? If your CTA button is ill-placed, chances are that you will have a hard time making enough conversions. Remember that investing in a new website design makes a difference on so many levels. Still, navigation might just be one of the most significant aspects.
Your website is receiving two types of online audiences. The first one is a human audience and the second part are search engine bots. In order to rank well and achieve all of its objectives, you need to figure out how to appeal to both of these audiences. Investing in a new website might not be the most frugal but it’s definitely the most effective method to handle this situation. It also sets you up for much more effective work in the future. Overall, investing in a new website design is an investment that will keep giving.