- If used correctly, Facebook can bring wonders to your business, and that is where the Facebook widget jumps in.
- Facebook widgets help you to make your website lively and attractive.
- The widget is cost-effective, and just by investing a small amount, you can secure great results and create a huge customer base.
Social media is one of the most important aspects of modern-day marketing. In this digital era, where everything is available on the internet, marketers are always looking for new strategies that help their businesses grow.
In search of new marketing techniques, marketers found the best marketing strategy that has taken everyone by storm. That is by embedding a Facebook widget into your website.
As well known, Facebook is the king of social media; it has a huge user base and is a leader in social media networks. Facebook not only thinks about individuals but also provides great aid to businesses.
If used correctly, Facebook can bring wonders to your business, and that is where the Facebook widget jumps in. It helps you to use Facebook to a great benefit and enhance your customer base.
Why You Should Embed Facebook Widget On Website
Makes your website engaging
Creating a good impression has always been the need of a brand to enhance its awareness. In this era of the internet where everything is just a click away. A website becomes the face of your brand. Hence it is important to have an attractive and interactive website. A traditional website with text details and flatness fails to create an impact in today’s world. This is where the Facebook widget comes to the rescue.
Facebook widgets help you to make your website lively and attractive. Also, the regular feed update and timely content keep the visitor engaged to the website. The visitor even has an option to scroll through the feed and look for more contents and posts.
Increases web traffic
Website traffic is very important for brands. A website is only effective if it shows great results and generates more traffic. Website traffic helps you get a better rank on the search engine ranking, making it easier for a user to find you. In other words, if a user searches for your business using search engines, a better ranking will help them to find you easily.
An engaging website keeps the user on your website and attracts more people to visit it and experience different content and posts. Another benefit of having good website traffic is that more people get to know about your social media presence. They are more likely to follow you on social media to enjoy such content, which eventually strengthens your social media presence.
Provides social proof
People often use social media platforms to share their reviews, experiences, or feedback for a brand or product through their social media posts. Similarly, Facebook is also an open platform where people share their content related to brands or products.
Users often share their pictures with the product, provide their reviews, give their honest feedback, write testimonials or shoot videos. A recent trend has emerged where people upload the video while unboxing the product and describe the product.
Facebook widgets show all this content to your website. It helps you provide social proof to your visitor and helps you convince them to buy from your brand. The visitor can read people’s opinions about the brand and get a little knowledge about the products without leaving the website window.
Various social media platforms provide a great boost to the brand and increase their reach. They often provide services that help them in their brand awareness and product promotion. But various small-scale or medium-scale businesses fail to afford these services due to cost factors.
The Facebook widget provides the solution to the problem, as it is an efficient and economical marketing tool, and hence all businesses can afford it. It costs way less than advertisements and other social media business services.
The widget is cost-effective, and just by investing a small amount, you can secure great results and create a huge customer base. As with the help of the widget, you can convert your visitors into your customers and your customers into loyal customers.
Build customer and business relation
A loyal customer base can provide your brand with an extra push in your brand and product promotion. And you can build a loyal customer base only if you value them and build a strong relationship with them.
Customers feel valued, making them happy when they see their content getting featured on a brand’s website. It motivates them to create more content and makes them respected as the brand considers their opinion.
It helps to build a strong relationship with your customer, and that gradually increases your brand reputation.
Helps in conversion
A brand always looks for a better conversion rate. It always emphasizes converting the potential customers into their customers. The Facebook widget helps to attain a better conversion rate. The widget allows you to moderate the content that displays on the website, and hence, you can filter out all unwanted and spam content and keep your widget relevant to your business.
When a potential customer visits your website, you provide them with a vibrant website, with social proof, product reviews, and sneak into social media presence all in one place. It impresses them and also helps to generate interest in your brand.
Increases brand awareness
There is no denying the fact that brand promotions and brand awareness are essential components of marketing. Businesses heavily depend on these factors to increase their sales.
Facebook widget creates a link between your website and your Facebook account and hence, user can visit your Facebook account through your website, and follow you on social media if he likes your content. It increases the reach of your brand.
The widget fetches the user-generated content from Facebook; hence it inspires people to make more content for your website to get a regular feature. That increases UGC for your brand, and more people get to know about your brand.
Facebook is a powerful medium to attract more crowds for your business. You can make a huge customer base and increase your sales with the help of Facebook, but you have to be smart enough to use it appropriately.
Facebook widgets are a smart, effective, and economical strategy to maximize Facebook’s maximum benefit. Widgets are easily available and are easy to set up. You can use them to ignite the growth of your brand and take it to new heights.