A Super-Short Bio Still Needs These 6 Things

  • You can decide to write the bio in either the first person (I, me, or my) or in the third person (he, she, it, they).
  • Many people prefer to work with a company with experience instead of unknown individuals.
  • Ensure that you condense your specialty into just one sentence.

Your bio is often the first thing a potential employer or client sees, so you need to take the time to make it right. You have to ensure that your bio is concise — few have the time or attention span to get through a lengthy profile. What’s more, some social media platforms and online directories only allow you a limited number of words or characters for your bio.

Ensure that you don’t go off-topic when writing the bio since you need to remain professional at all times.

Having a compelling bio posted on Twitter, LinkedIn, Facebook, or other platforms can be an excellent way to attract employers or clients. Incorporate these fundamental elements into your short bio. This Inc.com company profile is an excellent example of a succinct bio.

Full Name

When writing a bio, ensure that you include your full name. You are introducing your brand — whether it’s just you or your company — and it won’t work when you don’t include your brand name. When an employer or client decides to contact you, you want them to know the specific person or business they are addressing.

You can decide to write the bio in either the first person (I, me, or my) or in the third person (he, she, it, they). Whichever option you choose, ensure that it is consistent throughout the bio.

Brand Identity

You may be writing your bio when you have an established brand. For example, you may be looking for investors or clients for your new company. When writing your short bio, ensure that you include your brand identity. Of course, your name can be your brand, but if you have your brand, ensure that you include it. It adds credibility to what you do as many people prefer to work with a company with experience instead of unknown individuals.

Specialty

You want the employer or client to know what you do in order to consider you for employment or gain interest in your products or services. Without including what you do in your short bio, it will be hard for the potential employer to know what you will bring to the table. On the other hand, you want them to be engaged as much as possible, and every sentence in the bio should count. Therefore, summarize what you do in one sentence. It can be tricky, but since you are limited with words, ensure that you condense your specialty into just one sentence.

Goals and Values

Ensure that you include what drives you to do the job that you are best at. The motivation behind your work would add value and convince the employer or client to be more interested in what you do. Include your vision and what you hope to achieve with your work. A compelling story would add more value to your bio, and it would convince your target audience to be more interested in what you offer. Also, when you have something personal that you need to add, include it here. It can be this that compels you to work harder or smarter in your job. However, ensure that you don’t go off-topic when writing the bio since you need to remain professional at all times.

Remember, the bio should be short and precise, and including many achievements may prevent you from including other essential details.

Achievements

An experienced individual is likely to beat an amateur in an interview. A short bio is like an interview, and it is your opportunity to attract the attention of your potential employer. Therefore, when you have an achievement, it will be a good idea to include it. You could have a string of achievements, but just one significant achievement can do. Remember, the bio should be short and precise, and including many achievements may prevent you from including other essential details. If you do include several, make sure to summarize these in a single sentence.

Contact Details

If, after reading your bio, the potential employer or client becomes interested in you, they’ll want to contact you. So be sure to include a way for them to get in touch. You don’t necessarily have to include all the contact information into your bio, especially when you’re super short on space. You can include one item, such as an email address. Or you can include a link to a different site that lists all your contact details.

The Takeaway

Now that you have decided that you’ll write a short bio for a social media platform or online directory, it is essential to keep it short. However, you need to include the above vital information to attract potential employers or clients.

David Jackson, MBA

David Jackson, MBA got a finance degree at World University and is a contributing editor and writer there. He also serves on the board of a 501(c)3 non profit in Utah.
http://cordoba.world.edu

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