- In terms of value, the RFID technology segment accounted for the second-largest market share in 2017 and is projected to grow at a highest CAGR during the forecast period.
- High initial capital investments have caused an unfavorable impact on the profitability of the packaging industry.
- Asia Pacific is projected to account for the largest share in the anti-counterfeit packaging market.
The anti-counterfeit packaging market size is projected to grow from $105.9 billion in 2018 to reach $215.70 billion by 2027, at a CAGR of 8.2%.The anti-counterfeit packaging market is projected to witness a high growth due to the increasing focus of manufacturers on brand protection to reduce counterfeiting.
By technology, the RFID segment is projected to grow at the highest CAGR from 2018 to 2023
In terms of value, the RFID technology segment accounted for the second-largest market share in 2017 and is projected to grow at a highest CAGR during the forecast period. This growth can be attributed to its usage in almost all industries such as automotive, chemical, construction, food & beverages, and pharmaceutical industries.
The barcode sector of the technology segment constituted highest share in the anti-counterfeit packaging market; and is projected to grow at a second-highest rate during the forecast period as it is highly preferred for brand protection in almost all industries but especially in personal care & cosmetics products.
This is due to the information and code embossed over the barcode does not allow the covert data to be displayed on the label, making it difficult for counterfeiters to copy. A barcode helps companies to integrate product lines and reduce the total cost of ownership.
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By usage feature, the overt technology is projected to be the largest market during the forecast period. Overt is the most widely used technology as they display product information, brand identification symbols, and transportation details during shipping.
North America is projected to dominate the market
In 2018, the North American region accounted for a higher share in the total market of anti-counterfeit packaging market, in terms of value, followed by Europe and the Asia Pacific, owing to the increasing focus on developing sustainable brand protection options. However, as the anti-counterfeit packaging market in developed countries is maturing, the markets in China and India are projected to grow at a higher rate from 2018 to 2023.
The Asia Pacific region is projected to register the highest growth rate during the forecast period due to the increasing awareness among consumers. This has led consumers to check the product-related information before purchasing products, thereby increasing the demand for anti-counterfeit packaging in this region.
Key Market Players
High initial capital investments have caused an unfavorable impact on the profitability of the packaging industry. The global brand protection market is dominated by players such as Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), AlpVision S.A (Switzerland), Zebra Technologies Corporation (US), SICPA Holding SA (Switzerland), Applied DNA Sciences Inc. (US), SAVI Technology, Inc. (US), and Authentix, Inc. (US). These players adopted various strategies such as new product launches, acquisitions, agreements & partnerships, and expansions to cater to the needs of the brand protection market.
In April 2018, Avery Dennison announced a definitive agreement to acquire one of the leading manufacturers of high-quality pressure-sensitive materials, Mactac, LLC’s (US) European business division from Platinum Equity (US). The transaction value of this deal is estimated to be $227 million. The acquisition will add yearly revenue of $170 million and 470 employees to Avery Dennison’s current business portfolio. The transaction is aimed at strengthening Avery Dennison’s footprint in Europe and add Macpac’s core product line to the company’s graphics solution portfolio.
In November 2017, CCL Industries acquired Worldmark Ltd. (UK), one of the leading suppliers of functional labels for leading designers and brand owners, specifically in the technology sector. Worldmark Ltd. was acquired for $252 million. The acquisition gives CCL Industries access to Worldmark’s six manufacturing plants, sales offices, and prototyping design centers.