- Growing subscriber base for internet usage and smart devices will continue to fuel the growth of Wi-Fi security solutions market in the region.
- Mounting concerns over growing cybercrimes are also anticipated to play a key role in driving the growth of the market.
- India will maintain its position as the leading APAC home Wi-Fi security solutions market.
APAC home Wi-Fi security solutions market revenue is expected to expand at a year-over-year rate of 9.3% in 2016 over 2015 and surpass $8.8 billion in revenues. India, the largest market for home Wi-Fi security solutions in APAC, will continue to witness strong growth rates in 2016.
Growing subscriber base for internet usage and smart devices will continue to fuel the growth of Wi-Fi security solutions market in the region. In addition, increasing internet penetration, and development of cyber-crime networks and commercial-scale toolkits that create malignant malware are influencing individuals to install home Wi-Fi security solutions. Mounting concerns over growing cybercrimes are also anticipated to play a key role in driving the growth of the home Wi-Fi security solutions market in APAC.
On the basis of home network architecture, Wi-Fi routers will dominate market revenues, accounting for a 47.7% share in 2016. Modem and router (combo) devices will grow in popularity owing to their advantages, such as lower space requirement and necessity of fewer cables. Constant innovation in functionality of Wi-Fi router services and production of cost-effective devices is expected to further drive the growth of the market. By components, the hardware segment will continue to account for the highest share in terms of revenue.
India will maintain its position as the leading APAC home Wi-Fi security solutions market, accounting for over 74.5% revenue share in 2016. Affordable service availability and pervasive wireless connectivity will support the growth of the market in the country. Malaysia and Indonesia will also exhibit healthy growth rates owing to an increasing adoption of cloud in IoT services and growing market for M2M communication in these countries.
APAC Home Wi-Fi Security Solutions Market Segmentation
The APAC home Wi-Fi security solutions market is classified on the basis of component and home network architecture. On the basis of component, the market is segmented as hardware and software. The hardware sub-segment was valued $6.9 billion in 2015 and is anticipated to register a CAGR of 12.4% during the forecast period. Presently, hardware sub-segment in APAC market dominates in terms of revenue share contribution. However, device manufacturers are also continuously incorporating advanced features such as advanced usage analytics and “homework mode“, which is propelling revenue growth of the software sub-segment.
On the basis of home network architecture, the APAC market is segmented as Wi-Fi router, modem and router as one device, modem and router as separate device and Wi-Fi range extender. The Wi-Fi router sub-segment accounted for highest market share at 48% in 2015. However, modem and router as one device (combo) segment is expected to register a healthy CAGR of 13.8% during the forecast period.
Country-wise Analysis on Home Wi-Fi Security Solutions
Among the countries in APAC region, India was the largest market for home Wi-Fi security solutions and accounted for largest share of total home Wi-Fi security solutions market in 2015. This growth is primarily attributed to increased adoption of improved software development and enhanced security models by critical infrastructure organizations and leading enterprises in the country to gain consumer confidence. Additionally, in India, an increasing number of telcos and cable companies are entering the market, either through mergers and acquisitions, or by offering Internet services as their own. These new entrants are increasing the competitive rivalry in the market and are posing threats to existing ISPs.
Home Wi-Fi Security Solutions: Competitive Landscape
A bevy of new startups are leveraging smart home technology and Internet of things (IoT) to introduce innovative products and new business models for the home security market. Some key players in the home Wi-Fi security solutions market include Cujo LLC, Koalasafe Inc., Eero Inc., Keezel, Luma Home Inc. and Securifi.
Key participants identified in the APAC home Wi-Fi security solutions market include Koalasafe Inc., Keezel, Securifi, Cujo LLC, eero Inc., and Luma Home Inc.
Long-term Outlook: The APAC home Wi-Fi security solutions market is expected to expand at a CAGR of 12.7% during the forecast period 2016-2026. India will continue to witness exponential growth during the forecast period.