- ASO will help with your brand reputation, gaining organic traction, and mostly staying relevant in a world that suffers from short-term memory loss (Amnesia).
- Apart from helping with brand awareness & inherent values, the app downloaded by your customer will stay in their app store library even after facing the cancel-culture.
- With a swanky online reputation, sizable presence, and smooth content, you can keep your users hooked, starting from the first sale to infinity and beyond.
Lately, the term ASO has been making rounds on the internet, but what it means is still a mystery to many. So, let us first understand what exactly App Store Optimization (ASO) means. Then, we’ll delve deeper into how App Store Optimization (ASO) Services are beneficial for you and why do you immediately need the same for your business app?
ASO is the app arm of Search Engine Optimization (SEO), wherein all the efforts by a reputable Digital Marketing Agency in India are directed towards making your app rank higher and more visible on the app store for your targeted consumers and set of keywords.
When a user types any search string in the search box of an app store, he or she immediately gets bombarded with a sea of applications. So, it becomes difficult and usually unnecessary for the human eye and fingers to travel a lot on the screen to settle with an app.
Hence, people tend to settle down with any of the top 5 apps, depending on their popularity, reviews, visual identity, and name & description.
ASO helps one with just that.
Do you think your app can lend a place at the top without the well-coordinated efforts towards the same? Hence, if you can’t do it then, it’s better to let specialists take care of the task.
Now, let’s have a look at a few of the benefits ASO offers:
● Low Investment, Maximum Returns
ASO services providers usually don’t charge much. You can get more relaxed knowing that once your app ranks high on app stores, there would be a multitude of channels that you will be able to explore for extra revenue, such as in-app purchases, paid-apps, customized offers, adverts, etc.
Also, ASO will help with your brand reputation, gaining organic traction, and mostly staying relevant in a world that suffers from short-term memory loss (Amnesia).
● Lift the Curve, Kill the Competition
There’s only one curve that should never get flat, which is the business growth. With ASO, you can up your ante, get found by the public, and let the competitors know their place. There’s not a single benefit of having a great app sitting on the corner side of an app store without having a single communication with the end-user.
Remember, the greatest are those who are as effective with marketing as they are with building innovative solutions. NO-ONE is going to talk good about you unless you show them how.
● Create an Ever-Ready Marketplace
Apart from helping with brand awareness & inherent values, the app downloaded by your customer will stay in their app store library even after facing the cancel-culture.
E.g., If your app is about ice-cream delivery, then one may not wish for chocolate ice cream regularly, which may lead to app deletion. But the next time the person craves chocolate ice cream, then the moment he hits the app store, he will immediately find your app in his library, just waiting to get pressed; so, what if they do not distinctly remember your name, but they will know where to find you.
Fast forwarded to winters, you can always give your users a push-in notification or update saying that you have launched fresh-juice delivery services too; hence they need not go anywhere else.
This way, you build a loyal consumer base, which opens up their wallets every time you say hey!
● Convert Drop-offs into Happy Customers
With a swanky online reputation, sizable presence, and smooth content, you can keep your users hooked, starting from the first sale to infinity and beyond.
There are plenty of reasons for a customer to not find or buy from you, let poor ASO not become one of those painful factors.
Overnight success with ASO is not guaranteed, but you can surely stay on the shortcut to success with the help of the right Digital Marketing Agency in India.