- Do they have a significant increase in the marketing objective that you want to increase?
- Doing Before working with any company, not specifically digital marketing agencies, you need to do some research into who they are, their morals and ethos.The Research
- Before you contact an agency, make sure you know and have a firm belief of what your KPIs are and a roadmap to what you aim to achieve.
A digital marketing agency takes care of all of your online marketing needs. Whether that be social media management, search engine optimisation, conversion rate optimisation, content marketing, pay-per-click or analytics. A digital marketing agency is good because they are able to keep an eagle eye on how your marketing is doing and quickly make any adjustments for you. Business is nothing without a solid marketing plan, goals and strategy.
Client Case Studies
When you first begin to look around for digital marketing agencies, you need to make sure they are capable of getting results and have a history of clients. On every digital marketing agency’s website, they should always have a portfolio showing detailed analytics of the work they have done and the services their client used with them. If you’re looking for an example, just click here to see Bite Digital’s client page.
Have a look and see if they have any case studies relating to your business industry. Sometimes it can be reassuring to see similar industry work to gain more trust in an agency. Remember to carefully analyse the statistics, are they recent or from a while back? Do they have a significant increase in the marketing objective that you want to increase? All of these questions should be answered on a portfolio page.
Doing The Research
Before working with any company, not specifically digital marketing agencies, you need to do some research into who they are, their morals and ethos. If a company has a bad reputation or something you don’t agree with that you find when reading their website content, then you probably should avoid them. It is always best to find an agency that is motivated to put you first and drive those results you desire. Have a look at their customer reviews and study each one carefully, some digital marketing agencies have client testimonials on their sites where you can see what people have said about working with them.
A digital marketing agency can advise you on what sort of things you should look to grow and increase, but at the end of the day it all comes down to you. Before you contact an agency, make sure you know and have a firm belief of what your KPIs are and a roadmap to what you aim to achieve. A marketing plan with no meaning or goals is not a plan at all.
Many agencies will price dependent upon the project, hours or service you are wanting from them. Don’t ever rush into signing a contract for digital marketing until you have had a few different quotes that allow you to compare prices. Sometimes it isn’t always about who is the cheapest but who is price efficient with the best look. All of the above factors should come into place when comparing prices, not just the price.
What To Question
We know you may not always ask everything you wish to at initial consultations, so we have decided to list the most important questions that you should try to ask when speaking to a digital marketing agency about possibly hiring them to take over your digital strategy. Here we go…
- What do you think is the main focus area of our marketing that needs work?
- How could you help me achieve this and within what time frame?
- Can you promise any results? If so, what?
- How do you price?
- Are there any other suggestions you have for my business’ digital marketing?
- Can I expect a long-term working relationship with your agency?
We hoped all of the above pointers have helped you or will assist you in the future if you ever decide to work with a digital agency. These agencies will have people who specialise in SEO, PPC, CRO, analytics, content and social media so they are experienced and competent to take on tough clients. It is all about getting the right fit and developing a good working relationship with whoever does your marketing. Some will offer incentives such as free SEO site audits to evaluate your current standings and the health of your website, which can be really useful in revising your current digital marketing plan and goals. Good luck with your digital agency search! If you’re willing to outsource, make sure you find the right agency!