- A trusted source in the eyes of Google.
- Better traffic and engagement through local SEO.
- Build a foundation of credibility.
The companies offering the best SEO services are tough to find. Though all of them claim themselves to the best SEO services provider, only a very few are the best. So, what the characteristic features that make an SEO company the best SEO services provider? Let us explore the facts and try to find the solution to the question. First, let us start with the concept of SEO services. What are they? SEO services are mainly of two types:
1. On-page optimization – It includes any SEO related changes in the concerned website itself. Content development for the website, change of meta tags, canonicalization, redirection, URL structuring, SEO copywriting, keyword analysis, competitor analysis, coding, and many more.
2. Off-page optimization – Any SEO work outside the website is known as Off-Page Optimization. The main emphasis is given to back-link creation. Many say that the largest search engine in the USA, namely Google, gives maximum importance to off page factors. You might have heard about link building. They say that it is the most significant factor of off page optimization. According to unconfirmed sources I have come to know that Google gives 60% weightage to Off-Page factors. Directory submission, article submission, RSS submission, reciprocal link building, 3 way, 4 way, and more link building, etc.
Now a days another area has also got included in Off-Page SEO and that is Social Media Optimization (SMO). Social Media consist of Social Bookmarking as well as Social Networking. Facebook, Twitter, Hubpages, Stumbleupon, Yahoo Answer are only a few names in this huge world of SMO. Stumbleupon and Digg are the most popular ones n the bookmarking section. Facebook, Twitter, and other friend-making sites are social networking ones.
All the SEO companies are not adept in all the services mentioned above. It has been witnessed that some of the companies are good at On Page work but are not that good at Off Page works and vice versa. Moreover, some are good at link building but not at Social Media Marketing or SMO. Thus, the company that provides a comprehensive solution to your SEO needs is considered the best SEO Services provider.
Another aspect that is very important in the SE optimization work is the creation of a sitemap. Site maps can be created inside the website or blog. It helps the visitors to find a page very easily. It helps them to navigate in a lucid manner. That is not all. These sitemaps also help search engine robots/bots to navigate lucidly. Generation of.xml sitemap creation is also there. Many companies don’t offer these services to their customers. Thus, it is one of the very important criteria for choosing the best SEO services provider company.
After checking all the points mentioned above, the time has come for you to check whether the concerned SEO India Company has all the technical expertise in converting viewers into customers (known as Lead Generation). If an SEO company in India has the ability to give all the above-mentioned services then it is considered among the best SEO services company.