The ambiance, décor, and furniture one must have in their home office should aid in productivity and help to stay motivated, especially if there is a need to work for an extended duration from home. For those just starting or been working for some time, we have collected a few tips for them to enliven your home workspace.
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Effective Offline Marketing Tips for Start-Ups
As a small business owner, you know the importance of wearing various hats. Not only do you have to be effective and efficient when it comes to growing your business, but you have to also be a fabulous marketer. There is no way that your business will grow if you do not know how to market it correctly. Regardless of what type of product that you have, being able to market your product to potential clients is key. While online marketing is important for your business to grow, offline marketing is also essential.
5 Different Types of Digital Marketing For Your Business
Digital marketing is any marketing initiative that uses the internet and online media using connected devices such as home computers, mobile phones, or the Internet of Things (IoT). Common initiatives used in digital marketing focus on spreading a brand message through websites, email, applications, social media, and search engines.
6 Original Business Ideas to Start This Year
2021 could be the year you become your own boss. Currently, there are over 30 million small businesses registered just in the US, and more and more people are eager to bring their ideas to life and make a living doing something they love. If you, too, want to try your hand at entrepreneurship but need some inspiration for your business venture, here are a few options.
Starting a Business for Beginners – 5 Tricks You Need
Before starting your business, you need to have the necessary skills to start and run a successful business. Implement the modern way of business and offer a solution to your clients. Below are tricks you need to be aware of as you start your business
1. Get a Business Plan
Do not make the mistake of venturing into a business without having a plan. A business plan will enable you to identify the target market, the business’s purpose, the business’s final goal, plan on finances, identify the strength and the weakness, and ways to operate differently from the competitors.
How to Support Your Growing Business From Home
Are you thinking of starting a new small business? One of the best places you can set up shop is right in your home. Imagine never having to leave the comfort and security of your home office to go to work. For many, it’s a dream come true. Here are some handy tips on how to support your growing business from home.
What is the Lead Generation Campaign?
Lead Generation: A Marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.
Lead Generation Campaign: A campaign that generates a lead, which means the campaign has convinced someone, somehow, to give you their personal information (email or phone number) in exchange for something valuable in return- valuable content, information, research, a product, or something else they might want or need. If ever in doubt you can go to this website and find solutions, that comes more easily.
5 Characteristics of a Good Website
If you are a business owner or are looking to start your own business, you need to have a marketing plan and a way for customers or clients to contact you. One of the best things that can help you to market yourself and can help you stay in touch with customers is an effective website. Your website has to be of good quality, however, in order for it to prove to be effective to your customers. You can learn more about five characteristics that help to make the best website possible in the information that is found below.
Ways That Familiarity with Technology Can Help You Prepare for Your Career
Technology rules almost everything around us, so it should come as no surprise that it plays a role in nearly every career path you can imagine. If you’re not already tech-savvy, then this might be a daunting realization, but you don’t necessarily have to look at it as a drawback. This is a chance to improve your skills and make yourself even more of an asset for employers.
How to Switch Careers in 7 Steps
Major changes and upheavals in recent months have presented a serious challenge, but they can also be a time for growth and transformation.
With many people having more time on their hands during lockdown, or instead having to adapt to a changing work situation, many are reconsidering their jobs, and even their whole careers.
COVID-19 (Coronavirus) Email Marketing Trends
Email usage spiked by more than 100% during the coronavirus pandemic, which has been ravaging the world for several months in a row. Gone are the days that emails were simply used to communicate. Emails are now an essential marketing tool that both startups and established businesses use to reach existing and potential customers.
5 Facebook Lead Generation Mistakes in 2021
Various mistakes are made while generating the Facebook leads. It costs a lot to marketers and the investor’s time and money. So, upon researching the web, we have brought to you the five common mistakes that every new marketer makes while creating Facebook leads.
You should optimize your lead visuals for the mobile.
Worldwide there is a total of 98% of people using Facebook from mobile. So if you are thinking of reaching out to the most people especially for education lead generation, you should optimize your visuals for the mobile phone.
What to Consider When Starting an Online Business
Starting up an online business has resulted in tremendous benefits. It has led to increased profits and sales. The reason is that the online company is selling both nationally and internationally. Additionally, it has aided in bridging the geographical gap for entrepreneurs. However, before starting up an online business, you need to consider some factors.
Social Media ROI – 6 Simple Ways to Grow It
Social media is a tough battleground for brands. User attention is volatile and platform algorithms are unpredictable. It’s hard to plan a strategy that stands the test of time. That said, it’s now easier to earn tangible ROI from social media. Why so?
Unemployment During COVID 19-Widening the Gap Between Rich and Poor
Many changes took place with the pandemic hit. While everyone was dealing with the pandemic to the same level, the virus was affecting younger individuals and those with no solid educational qualifications in a significantly worse way. The Government had to implement social assistance and risk-sharing mechanisms to safeguard the vulnerable from future economic hardships.
How to Download GB Instagram APK
Instagram GB is the modified version of the official Instagram app in which a lot of alterations have been made to give users more benefits and better control over the application. Also, as far as the official version is concerned, there are few drawbacks that ruin the user experience. Those drawbacks are removed, and additional advanced features are included in the GB Instagram latest version. Since the GB Instagram app is not developed by official developers, it is not available on the Google Play Store. Plus, there are no hidden charges for using GB Instagram.
Most Common Yet Expensive Sales Blunders to Avoid
One challenging yet most important thing for any business is sales. Choosing sales as your profession can be complicated because there are many tips on selling and what techniques work in a particular scenario. Yet, salespeople make many common mistakes, and as a result, they lose potential sales.
Wait, how can a little mistake make you lose a sale? So, here’s how. Customer visits are essential, and if you don’t pitch in with the right context, your time and travel expense will go waste. But don’t worry, even the best sales reps make mistakes. So, how to be more proactive and avoid being a victim of those sales blunders.
Apple and Microsoft Drag Nasdaq Down
The Dow had reported 31440 points, down 95 points or 0.3%. Earlier, the decline reached 140 points, and it was temporarily low at 31,395 points. The S&P 500 index is currently reported at 3879 points, giving up 22 points or 0.57%. The Nasdaq reported 13,453 points, a fall of 135 points or 1%. Apple shares fell 1.58%, temporarily the worst-performing Dow component stock; Microsoft both fell 1.35%.
Okonjo-Iweala Proclaims WTO Must Change
The Nigerian top economist Ngozi Okonjo-Iweala on Monday during her first speech as Director-General of the World Trade Organization (WTO) assured that the institution cannot continue to function in the same way as it has been up to now and must streamline its procedures and offer results if it wants to return to being an internationally relevant institution.
US — EU Sanction Russian Government Officials Over the Arrest of Alexei Navalny
The United States and the European Union jointly announced on Tuesday sanctions against senior Russian government officials in the case of opposition leader Alexei Navalny, who was arrested and jailed upon arrival in Moscow in January after being poisoned last year and seeking treatment in Germany.
China — Xi Gives Jack Ma Certificate, Post Communist Takeover Ant Group IPO Worth Billions
The Chinese government has praised Alibaba Group for supporting its poverty eradication policy. This is because the firm has helped farmers sell over $150 billion worth of farm produce via its platforms. Due to its food distribution efforts, the agency has been hailed as a model for poverty eradication in the country.
Investors Take Second Look at Gold Following Bitcoin Decline
The price of Bitcoin, the virtual currency, has continued to decline. In the past 24 hours, it has fallen by up to 6.28% to a low of $43,119. According to coindesk quotation data, Bitcoin was quoted at $43,607, a drop of 7.23%. Compared with the record high of $58,354.14 on February 21, Bitcoin has fallen by more than 26%.
US — El Chapo’s Wife is Candidate for Witness Protection Program
Emma Coronel Aispuro, the wife of incarcerated drug lord Joaquin ‘El Chapo’ Guzman has been arrested by US authorities following federal investigations into her involvement in drug trafficking schemes. According to the filed indictment, she is also alleged to have also taken part in the planning of her husband’s escape from Altiplano prison in 2015.
Burma — Military Cracks Down on Protestors
The military who seized power in Burma are stepping up the crackdown on demonstrations that have persisted since the first of February with citizens demanding the restoration of the democratic regime. Security forces began using live ammunition against the population and at least 18 people were killed on Sunday and 30 were injured across the country.
Russia — Putin Keeping Very Close Watch On Navalny
Alexei Navalny, arrived Sunday in a region 200 kilometers east of Moscow to be admitted to a prison where he will serve his sentence. The Moscow public surveillance commission said in a statement that Alexei Navalny had been moved to an establishment of the Russian penitentiary services in the Vladimir region.
Armenia Tension — Military Support Deteriorating, Talk of Coup
The tensions in Armenia continue to escalate. This week people took to the streets with many demanding the Prime Minister Nikol Pashinyan to resign. There is a possibility of the military coup in Armenia. Earlier this week, Pashinyan fired one of the military leaders, which resulted in the large protests.
Israel — Joe Biden and Abraham Accords
The Israeli–Palestinian conflict is the ongoing struggle between Israelis and Palestinians that began in the mid-20th century amidst the greater Arab–Israeli conflict. Various attempts have been made to resolve the conflict as part of the Israeli–Palestinian peace process. Most Recently by Donald J Trump resulting in the historic Abraham Accords.
Saudi Arabia — US Friend, Conflict, or Crisis?
The Joe Biden administration is planning to review the dealings between the US and Saudi Arabia. In fact, On February 27th, Biden stated there will be a new announcement coming on Monday pertaining the US- Saudi relations, which could lead to the US-Saudi crisis. It is unknown, if there would be sanctions laid against the Saudis.
Ukraine — The Donbass War 2.0
The outcome of the Minsk talks will be war. This week the situation deteriorated in the Donbass region. The Minsk Protocol is essentially a tool to stop the open confrontation between Donbass and Ukraine. However, the Donetsk People’s Republic (DNR) is preparing for war and clearly Russia will be backing the endeavor.
Russia Developing New Hypersonic Weapons
The Russian army is working on the antidote for the electronic warfare systems. According to the Russian defense experts, the technology is one of a kind and thus far only Russia has it. After the collapse of the Soviet Union, the Russian army lost the completive edge with the US.
6G Technology, the Race for Telecommunication Dominance
The battle for 6G is already intensifying, although this communication standard remains purely theoretical, but it highlights how geopolitics is fueling the technological rivalry, especially between the US and China. However, it is highly likely the 6G technology will not be available until 2030.
Bitcoin Sinks 6% Heads to Worst Week Since March
The Bitcoin price fell by 6% on Friday from a two-week low, after a surge in the yields of government bonds across the world and a wave of sales of assets considered riskier. The world’s largest cryptocurrency fell to $44,451 before partially recovering, to $47,300.
Israel – US Relationship: It’s Complicated
The change of leadership in the US has caused a dramatic change in the US – Israeli relationship dynamics. The dynamics between US president Donald Trump, and the Israeli government led by Israeli Prime Minister Benjamin Netanyahu and Joe Biden couldn’t be more opposite.
Texas — 86 People Die While Electricity Policy Gouges Residents During Horrific Snowstorm
Griddy, a Texas electricity supplier has blamed the Public Utility Commission (PUC) for raising the maximum capped rate for electricity, a decision that led to skyrocketing electricity bills for its customers since January. According to the company statement, the previous tariff was capped at $1,200 per megawatt-hour but was, later on, hiked to $9,000 per megawatt hour.
Chinese Scramble to Dominate Food Market
Alibaba and Pinduoduo are pushing innovation in China’s agriculture industry as they strive to dominate the food distribution market. The current competition was triggered by the food distribution crisis that emerged last year following the onset of the corona virus crisis.
President Xi Restructures Ant Group Due to Alibaba’s Jack Ma Digital Yuan Trial Profits
Alibaba’s operations as well as those of its subsidiaries have come under intense scrutiny in recent months as Chinese authorities seek to rein in their dominance in the country. According to a new report, MYBank, an Ant Group subsidiary is set to take part in a government-backed Yuan digital currency program.
Chicago PMI Fell Back to 59.5, Lower Than Expected
US February Chicago Purchasing Managers Index (PMI) reported 59.5, lower than market expectations of 61.1, and also lower than the two-year high of 63.8 in January. The index is above 50, reflecting the expansion of business activities in the Chicago area.
European Central Bank Says Go Into Debt
News sources reported that Yannis Stournaras, a member of the European Central Bank Management Committee and Governor of the Central Bank of Greece, said that the European Central Bank should increase its debt purchases to cope with rising borrowing costs.
Amazon Bookstore Bans Book on Transgenderism
Amazon has recently decided to remove the book written by Ryan T. Anderson, “When Harry Became Sally: Responding to the Transgender Moment,” from its website. As of this writing, the book is no longer available for sale on Amazon. The reason for the book being removed is an inflammatory case against transgender people.
Amazon Film Focus
Amazon has acquired one of the most popular independent film producers in the entertainment industry, producing and distributing movies. Amazon CEO Jeff Bezos said that he saw the acquisition as an opportunity for the company to cash in on the independent film revolution.
Robinhood Has A Secret
Foreign media quoted news reports that Robinhood, a US stock trading platform, plans to secretly submit an IPO application as early as next month and negotiate with the underwriters in the past week. In last year’s round of financing, the company was valued at $11.7 billion. It is reported that Robinhood started planning for an IPO this year at least last year.
Black Workers Says Amazon Has a Race Issue
Black employees at Amazon say that they are the targets of racial slurs and disrespect. Amazon is one of the most admired brands in the world, so the world thinks that all their employees would be excited about going there to work. But apparently not, because many of them say that they are afraid to go because of the hostile climate at work.
Drivers Dissatisfied with Amazon Placing Cameras in Delivery Vehicles
Amazon is putting cameras in its delivery trucks. It has been using them for quite a while now, according to CNN. Many more small and large businesses are implementing similar technology on their trucks now. These include post offices, pizza shops, retailers, and even convenience store franchises.
Is SEO the Best Way to Promote Products Online?
The internet has not become a market for selling products and services to customers globally. Businesses use different techniques and technologies to promote their products and services online. One of the most used techniques for online product selling is SEO. By increasing traffic on your websites, you can gain better visibility and promote your products. Promotion of products on the internet will help you gain more potential customers from all around the world.
5 Reasons Why Online Marketing is Flourishing (and How You Can Use It in Your Business)
Online marketing is bigger than ever before. Ecommerce and the online marketplace are industries that have thrived during the COVID-19 pandemic. They have experienced an unprecedented boom during a period that has seen many other sectors and industries struggle to survive.
But why is this? And more importantly, how can you and your business capitalise on it? Below, we take a look at five key reasons why online marketing is flourishing — and how you can get in on the action!
Why Digital Marketing is Now the Future
COVID-19 has impacted the way we live life and go about our daily business. This may be how life will be for the foreseeable future, which is why we believe digital marketing will become a common practice in every business’s processes.
Here are our reasons why we believe this, and some useful insights included to get your business online…
Russia — Putin Focuses A Full Day of Negotiation with Lukashenko
The president of Russia Vladimir Putin and the president of Belarus Alexander Lukashenko will hold the talks in Sochi this week. The talks are on the eve of the February 23rd, which traditionally is the holiday that honors men in Russia. Lukashenko arrived in Sochi well an advance and this is the first time, Lukashenko left Belarus after the beginning of the protests.
New Zealand — Standard and Poor Upgrades Rating
S&P Global Ratings upgraded New Zealand’s foreign currency and local currency sovereign credit ratings by one notch to AA+ and AAA, saying that New Zealand is recovering from the impact of the new crown epidemic faster than most advanced economies.
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