More Vendors Prompt Sweeping Changes to Retail Environment

Late last month, sports equipment company Under Armour announced it was cutting ties with some 2,000 retailers over the next two years.  In doing so, Under Armour would focus on building up its direct-to-consumer business.  Promo Marketing reported a more than 50% growth in Under Armour’s e-commerce business during the third quarter, with a 17% increase in direct-to-consumer sales.