5 Reasons Why Online Marketing is Flourishing (and How You Can Use It in Your Business)

Online marketing is bigger than ever before. Ecommerce and the online marketplace are industries that have thrived during the COVID-19 pandemic. They have experienced an unprecedented boom during a period that has seen many other sectors and industries struggle to survive.

But why is this? And more importantly, how can you and your business capitalise on it? Below, we take a look at five key reasons why online marketing is flourishing — and how you can get in on the action!

Secret Places to visit in Himachal Pradesh

Do you want a peaceful escape? Do you long for new experiences, in remote fairy-tale landscapes? Do you truly want to discover places, people, and cultures? If yes, then enrich your wanderlust with the following offbeat travel destinations in Himachal.

We have handpicked these hidden gems from the exotic landscapes of Himachal Pradesh. Offbeat in spirit, we promise this list of offbeat places in Himachal-doesn’t mention Shimla and Manali. As many words boast of their beauty already!

Understanding XML Sitemaps

XML sitemaps are arguably one of the simpler technical elements of search engine optimization and are often misunderstood. To better understand and use XML sitemaps efficiently, it is helpful to know what they are and what they are not.

What are XML sitemaps?

In its simplest form, a sitemap serves as a roadmap for search engines to discover the most important content on your website and to gain broader context about the overall structure of your website. Not only do sitemaps provide search engines with a list of URLs, but they can also help search engines find newer content or content that is deep in the website’s architecture. This helps websites with poor internal link structure.

Using Predictive Lead Scoring for Appointment Setting Success

Furthermore, modern lead scoring software is based on predictive analysis and machine learning algorithms and provides more reliable results than traditional lead scoring. Given many nuances and details of the sales funnel, some businesses choose to outsource its early stages. It is possible to outsource not only lead scoring but also the entire set of B2B appointment setting services from professional appointment setting and lead generation providers. If, however, you want to untangle the tight knot of lead scoring and its benefits for your business, we have prepared some insights for you.

Chinese Internet Troll Arrested for Defaming National Heroes

Since the imprisonment of the provocative Spanish rapper Pablo Hasél on February 16, violent street protests have been going on every night across Spain despite the Covid-19 nightly curfew imposed by the Spanish government. For his “lyrics and tweets that compared Spanish judges to Nazis and called former King Juan Carlos a mafia boss,” among other accusations, Pablo was given a nine-month prison sentence.

How to Make a Facebook Post Shareable?

With the growth of the digital age, more and more users are moving towards privacy and security. Some Facebook posts aren’t accessible to everyone.

To promote your brand or increase publicity, you need to know how to make a post shareable on Facebook. In today’s world, many companies and individuals are striving and competing.  Every company aspires to convey its messages to the audience.

Defi Lending & Borrowing Explained

The history of lending and borrowing is as old as money itself. It is much older than the system of banking as we know it today. For quite some time in history which also considers a chunk of the present, banks have been regarded as the epicenter of finance.

With the introduction of blockchain and cryptocurrency, people started to question the relevance, control, and censorship that banks process over our finances. This has led to the development of decentralized finance, commonly abbreviated DeFi.

How Hackers Access Your Laptop Webcams Remotely – It’s Easy

Privacy and online security are one of the biggest concerns of this era. If you believe that peeping into someone’s laptop webcam and spying on their daily life and activities is difficult, then you are mistaken.

Laptop webcams these days have become a crucial tool and perfect fodder for hackers and their malicious activities and hacking these webcams remotely is actually a piece-of-cake for them.

Sleek and Quiet Gaming i5 Laptops in Under Your Budget

Purchasing the best laptop can be challenging these days due to the diverse number of products available in the market. There are various features to think about, including display, battery life, storage, and the components encompassing it all. This is especially true for gamers.

To buy the best gaming laptop, one should always consider the type of processor. In 2020, the worldwide laptop gaming market was valued at around 10.96 billion U.S. dollars, and it is expected to reach 17.82 billion U.S. dollars by the end of 2026. As per reports, the gaming market will experience a CAGR of 7.1 % between 2021- 2026.

Applications of VR in Business – From Ideation to Execution

One of the most talked-about technologies of the decade, virtual reality (VR) – once appreciated predominantly by gamers and developers alike – has finally exploded into all industries. From education, healthcare and engineering, to construction, tourism and marketing; the applications of VR are limitless.

Our imagination only limits the value-added from virtual reality to a business. In other words, great cost efficiencies, quality products, strong teams, and improved operations; which result in a higher return on investment; are all possible with the right VR content and application.

The Electric Car Manual – All You Need to Know About the Future of Electric Cars

Over the past few years, the fight against climate change has rapidly increased. This new initiative has helped birth a range of different products that can help us go about our daily lives in a greener way.

The motoring industry has been through the most scrutiny, which means it has faced its fair share of challenges along the way. These challenges have helped birthed Electric cars. Electric cars have spiralled change in the industry and are paving the way for newer technologies and slicker cars, which help rather than hinder the environment. Many have already opted for buying electric vehicles, evident from the graph below.

How to Use IGTV to Boost Your eCommerce Business?

What is IGTV?

IG  TV can be used as a stand-alone application or on IG  itself. Regular Instagram recordings don’t allow for more than 1 minute of video, but IGTV breaks that barrier.

Each user can define their own IGTV channel and share content upto 10 minutes in video format. Verified Instagram users or uploads from the desktop, posted videos can up to 1 hour of duration.

Taxpayers Must Report Gig Economy Income on Their Tax Return

In 2020, many people joined the gig economy to help make ends meet during the pandemic. Whether it’s a side business or a primary source of income, all taxpayers need to understand how their gig work affects their taxes. The bottom line is taxpayers must report gig economy income on their tax return.

Here’s a quick overview of the gig economy:

Chinese Young People Rush Into National Civil Service Examination in Hope of Stability

Having graduated from one of the best universities in China, Na still hasn’t found a job in six months. “Sometimes I even think about becoming a waitress. But my family wouldn’t allow me. It’s a disgrace for their reputation. But here in Xinjiang, there are barely any good job offers.” Finding no better way out, she signed up for the next National Civil Service Examination (NCSE), which led to a second problem: should she sign up for a training course?

Reddit Group – Short Squeeze Army, Organizes Bull Traders to Get In And Vote

After only 12 days on Reddit, the stock traders group, the /r/ShortSqueeze_ Army has accumulated 3 thousand members and counting. The groups’ mission as stated within their page is simple enough, “Organizing retail traders to move together to achieve success”. These types of organized trading groups may be the new normal in 2021.

Infographic – The 5 Biggest GDPR Fines to Date

The General Data Protection Regulation (GDPR) was implemented on May 25th 2018, with the intention of giving individuals greater control over their personal data. Covering both the European Union and the European Economic Area, any firms which breach GDPR have risked being fined substantial sums of money, as violators can be charged up to €20 million, or 4% of the company’s global turnover for the preceding financial year.

How to Use Empathy in Your Copy

Content Marketing in a Post-COVID-19 World

The COVID-19 pandemic has changed the digital marketing world forever in a multitude of ways. From pivoting businesses, to how we craft our content, this post-COVID-19 society is an ever-changing one and marketing your business online needs to keep up.

In the blog post, we will take you through the importance of using empathy in your copy and give you some industry-insight in order to help you create content that stands out from the crowd in all the right ways.

TV Models Explained with Excellent Visuals

The Indian television market is anticipated to reach an estimated value of 13.6 billion US Dollars in 2021. Advanced high-speed internet technology, the rise of disposable income, market demand, etc., are a few significant factors, responsible for this remarkable growth.

Since modern buyers started finding their inclination towards digital platforms, renowned brands focused on incorporating new technologies to meet their demands. Consequently, several new models equipped with advanced technologies have been launched over the years, which have also influenced the price range.

Boosting Contact Center Productivity With Natural Language Understanding

Natural Language Understanding (NLU) has attracted a lot of interest for its role in conversational IVR service. That makes sense – interactive conversational services are a pretty exciting prospect for customer service providers. But that’s not the only application for NLU technology in the contact center. Agent productivity is another area with massive potential to benefit from NLU.

How to Generate Prospects Using Digital Marketing Companies

In today’s age, every part of a business, from operations to management and lead generation, is managed using digital tools. These digital changes have transformed every industry and changed the way we serve customers, increased the competitiveness of the company and fostered its expansion into the global market.

The digital revolution has changed the way organizations are viewed as well as the way organizations are run. This involved moving from conventional methods for a business to those supported by technology.

5 Easy Steps to Follow to Start a New Tech Company

There is one question many entrepreneurs frequently get – How do you start a new tech company with little capital?

The answer to this question is tricky and depends on the type of company you want to start. But before you get excited, it’s needful to know that the average survival rate of new businesses doesn’t exceed 10 percent. A whopping 90 percent of startups close down before they ever reach maturity.

5 Top Reasons to Hire an Agency for Mobile App Development

In this era of technology and virtual living, developing a mobile app is a smart idea if you want to expand your client base. As studies have indicated, the number of smartphone users has surpassed the 6 billion mark as of 2020, making the idea of mobile app development even more viable. And while it’s all convenient with high ROI possibilities, creating a mobile app isn’t a simple DIY project. Of course, your in-house IT team can come up with something nice, or you can outsource to freelance app developers. However, the downside to this is that you won’t enjoy the many benefits it comes with. A better strategy is to hire mobile app developers. Here are 5 top reasons why working with a mobile app development agency is a better option.

Poaching vs Protection of Endangered Tibetan Antelope

Tibetan antelope, also known as Chiru, is an animal regarded as elves on the Tibetan Plateau. Chiru Tibetan antelope is unique and rare species in China, and one of the ancient and mysterious ones. Suddenly one day, countless Tibetan antelopes were illegally hunted and killed, and it was only because of soft chiru wool that can be used to produce a shawl called “Shahtoosh”. The Chinese government has stepped up its crackdown on poaching to protect the endangered antelopes. IUCN (International Union for Conservation of Nature) included Tibetan antelope on the protection list too. Let us approach the world of Tibetan antelope.

Figuring Out Product-Led Growth and Use of Email Marketing Services

The global commercial market tendencies have always been dynamic and ever-shifting in the first place. But the current pandemic situation shoves its malicious 2 cents and complicates the life of businesses further. Now, you have to be even more flexible and intensely advertised to keep up with the competition. There are marketing techniques like email automation and other email marketing services that help keep afloat, as well as:

The Pros and Cons of Electric Cars

Electric cars are more popular than ever — building a reputation as being safer, more environmentally-friendly, and more cost-effective than other options. But how do you know if an electric car is the right choice for you?

Whether you are just curious about the topic, or seriously considering making the switch, weighing up the potential benefits and drawbacks of electric cars can be a great place to start.

Young People Find Construction Sites More Comfortable Than Factories in China

Born in 1999, Yang is the youngest construction worker on his team. He has no regrets about working a blue-collar job. Six years ago, dreaming to shine in a big city, Yang came to Xiamen with some friends after finishing only junior high school.

In the beginning, not knowing what to do, he listened to a friend’s idea and signed up for a training course to become a hairdresser. During a whole month, he did nothing but washing hair. “The final exam was to wash the instructor’s hair. If he felt comfortable, course completed. I didn’t even touch any scissors there.”

How to Capture the Market Through Hedera Hashgraph Development

Cryptocurrencies are the biggest revolution in the global financial system. Powered by blockchain technology, it has made a huge impact in numerous industries by removing intermediaries, cutting down costs, and enhancing efficiency.

Hedera Hashgraph is an open-source network on which smart contracts, DApps, cryptocurrencies, stablecoins, and tokens can be developed with ease. It functions in the form of a public decentralized ledger. It has its own crypto named HBAR currently trading for $0.084.

Top 3 Businesses to Start With the Least Money and Skills

Life is hard in this era of competition but it’s even harder without a proper income. Because everything costs money, and if your income is low, it would become a dilemma for you to meet the everyday needs. If you can’t get a better job, surely you need to do something more to add up your earnings.

What can you do?

You might believe that people run businesses besides a job, but you can’t do it because you might not have money or skills, etc. If it be so, I will share some finest businesses with you that everyone can start in this modern era with the least money or zero cost.

Supremacy of Social Media

Social Media is all powerful and omnipresent. Social Media can ‘do the possible, the impossible, and the reverse of the possible’. Mari Smith, summarizes it beautifully, “With Social Media so prevalent we are all extremely visible. Your prospective clients, your peers and your competition can drill as deep as they wish searching, reading and gathering information online about you and posted by you without you ever knowing who’s searching. Depending on what they find, your prospects may choose to do business with you or not”.

ITIL Certification Guide Costs, Requirements, Levels and Paths

ITIL 4 is the essential IT framework for the provision of IT services. From the ITIL Foundation to the ITIL Master, here is everything you need to know about the latest ITIL certifications.

The IT Infrastructure Library (ITIL) offers best practices for delivering IT services using a systematic approach to IT Service Management (ITSM). The ITIL certification tops almost all must-have IT certifications, and for good reason. As an IT management framework, ITIL can help businesses manage risk, strengthen customer relationships, establish profitable practices, and create a stable IT environment that enables growth, scale and change.

13 Habits of Mentally Strong Women

Being mentally strong isn’t necessarily something you are born with. It can be developed by consistently practicing mentally strong habits. Just as negative habits can change your life, positive habits can have a huge impact! Habits are the building blocks to success, and research has shown that about 40% of the things we do every day are based on our habits. When we look at the habits of mentally strong women, we can see there are similarities, and these women practice many of the same positive habits! If you are looking to make some approvements in your life, take a look at these 13 habits of mentally strong women:

Working Overtime Becomes Normal in China

Everyone knows that Chinese white-collars work overtime, but to what extent? Recently, a study by Zhaopin, one of China’s largest online headhunters, has given us a peek at the truth.

About 81.95% employees work overtime every week, 77.61% of whom do it for free. 24.70% of them even work overtime every day without being paid. The average overtime is 6.45h per week. In 2016, Chinese mobile transportation platform DiDi published a ranking of the companies with the most overtime, the top 3 being JD, Tencent and 58Ganji. The average time of leaving the office at JD was 23:16. DiDi has stopped publishing this ranking, possibly due to PR pressures from such companies. But the situation apparently didn’t improve just because the statistics are no longer disclosed.

App Store Optimization Services – What, How and Why?

Lately, the term ASO has been making rounds on the internet, but what it means is still a mystery to many. So, let us first understand what exactly App Store Optimization (ASO) means. Then, we’ll delve deeper into how App Store Optimization (ASO) Services are beneficial for you and why do you immediately need the same for your business app?

ASO is the app arm of Search Engine Optimization (SEO), wherein all the efforts by a reputable Digital Marketing Agency in India are directed towards making your app rank higher and more visible on the app store for your targeted consumers and set of keywords.

Side Hustle – How to Turn Your Ideas into Money

If this is the first time you’re hearing of a side hustle, let me elaborate – generally speaking, a side hustle is something you do “on the side” that brings in extra money, in addition to your mainstream of income. The income your side hustle brings in is often directly related to the effort you put in. It can involve spending 1 to 2 hours a week completing surveys or using rebate programs, or it can be a full-fledged business that you grow in the evenings and weekends, spending 10 to 15 hours a week. Side hustles can bring in anywhere from a few hundred to a few thousand a month!