Color Cosmetic Market Set to Decline

  • Face make-up: foundation, blushers, illuminators, face bronzing lotions, creams and powders, loose and pressed powders, mineral powders.
  • Color cosmetics refer to the colorants and cosmetic ingredients used for make-up, skin care, personal hygiene, hair care, fragrance and oral care.
  • Color cosmetics include products such as foundations, eye shadows, nail paints, powders, lipsticks, concealers, bronzers and other.

People from diverse cultures are privy with the fact that their superficial appearance or “face value” will matter a lot while stepping ahead in life. This commonly accepted trend is what helped the global cosmetics market to make more than $200 billion by the end of 2015. These cosmetic products get further categorized as fragrances, hygiene products, or skin care products, among others. In their midst, color cosmetics have also been in great demand across several parts of the world. But, in the years to come, the demand for color cosmetics is likely to decline.

Future Market Insights projects that the global demand for color cosmetics will be restrained by factors such as:

  • Lack of quality: Color cosmetics available in retail outlets have been tainted with allegations that render them chemically adulterated. Manufacturers are also struggling to provide organic and natural color cosmetics as procurement of such ingredients comes at high costs.
  • Low profit margin: Apropos the manufacturing costs, color cosmetics are cost-intensive products. Ingredients or raw materials used for production of color cosmetics have volatile prices. This leaves the manufacturers with marginal profits upon sales.
  • Limited shelf life: The extended period taken for color cosmetics to reach to their customers has given rise to incidences of outdate product delivery. Consumers are miffed with short shelf life of color cosmetics, which is impacting its sales.

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In the report, titled “Colour Cosmetics Market: Global Industry Analysis and Opportunity Assessment, 2016-2026,” the global market for color cosmetics is presently valued at nearly $50 billion, and is anticipated to exhibit growth at 4.8% CAGR, surpassing $79 billion by 2026-end. In terms of consumption as well, the market will show a sluggish growth at 3.3% CAGR, and will account for global sales of little less than 5,000 million units towards the end of 2026. In this ten-year forecast period, North America is likely to stand out as dominant region, procuring over $20 billion by the end of 2026.

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Besides North America, the color cosmetics market in Western Europe and Asia-Pacific excluding Japan (APEJ) region will also account for a major chunk of global revenues. Alternatively, the demand for color cosmetics is projected to grow in Latin America, Eastern Europe and Middle East & Africa as these regions are anticipated to register steady revenue growth by exhibiting value CAGRs above 5%. Spanned across various regions in the world, companies such as Kose Corporation, Amway Corporation, Mary Kay Cosmetics, Chanel SA, L’Oreal SA, LVMH (Moet Hennessy – Louis Vuitton), Estee Lauder Companies Inc., Revlon Inc., Shiseido Co., Ltd., and Coty Inc. will be recognised as key players of the global color cosmetics market.

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The report further reveals that demand for premium-priced color cosmetics will gain traction, attributing to more than 60% of global revenues in 2017 and beyond. In 2016, more than half of global color cosmetics revenues were estimated to be accounted by sales of natural & organic products. In the years to come, the demand for natural color cosmetics will continue to gain momentum, while global demand for chemical color cosmetics will incur considerable downtrend. The report has also identified that e-commerce platforms and supermarkets will collectively be the largest distribution channels for color cosmetic products in the world. By 2026-end, revenues from e-commerce sales of color cosmetics will register a 5.7% CAGR, while more than 1,300 million units of color cosmetic products will be sold through supermarkets across the globe.

Ashish Kolte

I am experienced Digital Marketing Professional, after completed my M.B.A; I joined this field.  I have 4 years of experience in B2B Market & currently working with Future Market Insights. I would like to explore the latest things happening in Digital Marketing. [follow_author]

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