- Mayank has developed a system which he outlines in detail on his online column of establishing brands as unquestionable.
- The end product of this approach- the highest and most predictable ROI for the indefinite long term future.
- Mayank Singh Rajput is taking real steps to turn the art of digital marketing into a science.
In news deriving from the advertising world, promising steps have been taken to provide businesses (at least those well funded) with sound and concrete plans to turn their operations into digital successes.
Similarly to holding a golden playbook in retail, digital marketing has now advanced to the point whereby brands can adopt clear roadmaps to eliminate risk and sustainably scale.
The present world is changing drastically in all fields especially in information and communication technologies (ICT). In this scenario, the rapid increase of digital technologies with new innovative functionalities is transforming competitive environments, modifying general business strategies, structures, and procedures.
For example, in the networked economy motorized by digital technologies, many firms or companies are becoming smaller with only one individual where partnerships are changing. Innovative digital technologies like social media, big data, and mobile and cloud solutions are giving rise to new methods of collaborating, leveraging resources, product/service design, development, and deployment over open standards and shared technologies. They are in turn influencing the business activities by generating employment opportunities. For example, Amazon.com is a digital technology that enabled millions of American people to become entrepreneurs and also responsible to create employment.
Even though digital technologies generating vast employment opportunities, they are also creating many challenges. The labor market is being modernized through digital technologies. Many countries like Australia are facing many challenges to meet economic competition. To face these challenges and remove the hurdles, the countries are suggested to take over digital entrepreneurship and gain an appropriate position.
Digital increases the rate of employment through ICTs like the internet, mobile technology, social computing, and digital platforms. Digital entrepreneurship can be simply defined as an entrepreneurial business that is carried out through a digital channel. Many companies started the digital business by selling their goods online to meet the competition in the market. As this became a need, the concentration on how to start a business venture is growing with the utmost importance. People who want to start a digital business should know the difference between digital and traditional entrepreneurship, opportunities, downfalls, and obstacles in digital entrepreneurship. For this, people require a format or a framework of digital entrepreneurship which consists of all the details regarding new digital ventures like its features, objectives. This study simply provides a brief description and the process of digital entrepreneurship for understanding the concept.
Spearheading these advancements has been Mayank Singh Rajput, one of the lead columnists in digital marketing for and the CEO of rapidly growing international agency The Digital Hunters.
Mayank has developed a system- which he outlines in detail on his online column of establishing brands as unquestionable, unanimously validated industry leaders and then leveraging their new and objective industry leader status into record market share and the highest and most predictable ROI for the indefinite long term future.
As Mayank states “the end product of this approach- the highest and most predictable ROI for the indefinite long term future- allows the brand who possesses it the ability to scale at the fastest rate, raise capital easily, and/or plan exits” as they choose.
In reducing the game of digital marketing to a predictable, agnostic, and repeatable mathematical equation Mayank Singh Rajput is taking real steps to turn the art of digital marketing into a science.