- Tourism is one of the worst affected sectors in Vietnam after COVID-19.
- This is part of the "Proud Vietnam" program, launched by the Ministry of Planning and Investment in early 2020.
- According to some estimates, there are at least 60 million Facebook users in Vietnam.
Facebook has just announced cooperation with Vietnam’s Ministry of Planning and Investment, as well as Vietnamese businesses, to launch a tourism promotion program. The goal of “Proud Vietnam” will be to promote the recovery of the industry after the COVID-19 epidemic.
Vietnam has been internationally recognized to have “won” the battle against the COVID-19 epidemic. However, tourism is one of the worst affected sectors in the country. The music video of “Immense Vietnam,” with the presence of many Vietnamese stars, has just been released on June 9. Facebook invested in and produced the music video.
Japanese-Brazilian director Mauricio Osaki, who was nominated for a 2015 Academy Award for “My Father’s Truck” (2013), directed the music video. The twelve artists who performed in this video include X2X, Minh Hang, Vo Hoang Yen, Lien Binh Phat, Huong Ly, Lyly, Phan Ngan, Han Sara, Bui Cong Nam, Anna (SGO48), Vinh Tran (Anh Detective).
This is part of the “Proud Vietnam” program, launched by the Ministry of Planning and Investment in early 2020.
Promote the Image
The Vietnamese Ministry of Planning and Investment said that through this music event, Vietnam wishes to convey the message after the COVID-19 pandemic, people “need more than the humanities and the shared concern of the government.”
The statement added, “people are at the heart of the development process and all government policies must be directed to the well-being of the people.”
Nguyen Anh Nguyet, Country Head of Vietnam Public Policy, Facebook said:
“With tens of millions of users in Vietnam, Facebook is well aware of its responsibility to help contribute to positive messages that will support Việt Nam during its economic recovery. We are honored to cooperate with the Ministry of Planning and Investment and other partners to implement the program ‘Proud Vietnam’ to help promote Vietnam’s beautiful image to the world. The programme continues to demonstrate Facebook’s commitment to promote the economy in general and the tourism industry in particular, based on the power of digital media.”
According to some estimates, there are at least 60 million Facebook users in Vietnam. Research shows that Facebook recently designed a program specifically for the Vietnamese market, on the occasion of the 25th anniversary of diplomatic relations between Vietnam and the United States.
The campaign revolves around five key areas including Innovation, Digital Economy, Safety and Digital Skills, Smart Cities, and For the Community. Lê Đắc Lâm, CEO VnTrip, added:
“As a business enterprise in the field of tourism, we understand the difficulties of the industry and the post-pandemic COVID-19 businesses. This is a golden time to promote the image of ‘Việt Nam – A safe destination’ to everyone.”
In 2019, at a conference in Davos, Switzerland, Facebook representatives had a high-level meeting with Vietnamese Prime Minister Nguyen Xuan Phuc. Facebook also had a meeting with Mr. Nguyen Van Binh, Head of the Central Economics Department at Facebook Headquarters in Menlo Park, California.
Last July, for the first time, Facebook officially cooperated with a city in Vietnam and Da Nang, focusing on improving the digital capacity of government units and supporting disaster response.