- Key manufacturers participate in promotional events i to attract customers.
- There has been an increase in demand for gluten free pizza.
- Less manufacturers are present in the developing and under-developing economies.
The Global Frozen Pizza Market has witnessed an impressive growth over the last few years. The growth of frozen pizza is driven by various factors. Frozen pizza is a viable alternative to conventional pizza because it has minimal preparation required, with similar results compared to a traditional pizza. Frozen pizza is in high demand in developed countries due to high promotional activities by key players.
Urbanization has extensively changed the lifestyles of consumers along with their eating habits, which accelerates demand for processed food, enhancing frozen pizza sales during the forecast period.
Frozen pizza manufacturers are introducing new toppings based on the popularity of the products in each specific region. There has been an increase in demand for gluten free pizza in the North America & Europe regions owing to the increasing Celiac disease. Consumers are also becoming heath-conscious which has turned out to the main factors for the rising growth of gluten free pizza in developing economies.
Key Players Strategy
The frozen pizza market is competitive, with major market players operating at the global level. Key industry players in the Frozen Pizza Market Share have adopted a variety of strategies. New product launch is the one of the important strategies adopted by key players. New product launches help increase the overall customer base of the company which increases overall revenue. Apart from that, key manufacturers participate in various promotional events in supermarkets & hypermarkets in order to attract customers and to create strong awareness regarding their new product launch in the market.
The frozen pizza market is becoming fragmented in the developed economies, owing to the presence of large & small manufacturers of frozen pizza. However, less manufacturers are present in the developing and under-developing economies.
The key players profiled in the Frozen Pizza Market report are Daiya Foods Inc. (Canada), Oetker GmbH (Germany), Nestle S.A. (Switzerland), McCain Foods Ltd. (Canada), Dr. Connies Pizza (U.S.), Atkins Nutritionals Inc. (U.S.) and California Pizza Kitchen, Inc. (U.S.)
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Global frozen pizza market has been divided into pizza toppings, pizza type, crust type, distribution channel, and Region. Based on Crust Type: Thin Crust and Thick Crust. Based on Pizza Type: Medium, Regular and Large. Based on Distribution Channel: Store based, and Non-store based. Based on Pizza Toppings: Meat, Cheese, Fruits & Vegetable and Others. Based on Region: North America, Europe, Asia Pacific, and Rest of the World
Frozen Pizza Market is segmented by region, which comprises of Asia Pacific, Europe, North America and Rest of the World. Among all the regions, North America accounts for a significant market share in global frozen pizza market and it is expected to retain its dominance throughout the forecast period through 2023.
The growth of frozen pizza in the North American region is anticipated to be driven by increasing product innovation. Apart from that, manufacturers have adopted advanced methods to improve the quality of frozen pizza. The presence of key manufacturers of frozen pizza in North America region is expected to propel the sales of frozen pizza in the North American region. Among the North American countries, the U.S. is accounting for approximately 85% of market proportion in the North American frozen pizza market.