Global Clickstream Analytics Market is Watching You

  • A clickstream is a list of all the pages viewed by a visitor, presented in the order the visitor follows.
  • Collecting valuable insights from these data logs is quite challenging and present high cost, complexity and delay in analytics generation that inhibit the market.
  • The Global Clickstream Analytics Market has huge growth potential in the eCommerce sector

A clickstream is a list of all the pages viewed by a visitor, presented in the order the visitor follows, and gives the best method to identify search terms that are most valuable for a website owner.The Global Clickstream Analytics Market has huge growth potential in the eCommerce sector.

Clickstream Analytics can be used as a powerful tool to generate data logs that are collected, analyzed and churned out from online platforms. However, collecting valuable insights from these data logs is quite challenging and present high cost, complexity and delay in analytics generation that inhibit the market.

Collecting valuable insights from these data logs is quite challenging and presents high cost, complexity and delay in analytics generation that can inhibit the market.

The study indicates the Global Clickstream Analytics Market has huge growth potential in the eCommerce sector as the amount of consumer data and adoption of mobile technology provides multiple digital touch points. The turning change toward the digital technique has drawn massive attraction to clickstream data analytics. This will show where a person came in to a site as well as at what time the site has been browsed by that person. All the pages viewed and the time spent on each page, and when and where they left all are recorded and analyzed by clickstream analytics.

The global The Global Clickstream Analytics Market is expected to grow at  ~$1.3 Billion by 2023, at ~11% of CAGR between 2018 and 2023.

Regional Analysis

Regional analysis of the Global Clickstream Analytics Market is being performed in the following regions: Asia pacific, North Americas, Europe and Rest of the World. Technological advancements and early adoption of web analytics solutions in ease of clicking and browsing the leftover page that is stored in the system for further use in future has driven the market of Clickstream Analytics in North America and is expected to continue holding the largest share of the Global Clickstream Analytics Market. The study reveals the European region is also showing relatively good growth in the Global Clickstream Analytics Market. Asia-Pacific countries like China, Japan and India are indicating positive signs in the forecast periods will accompany the massive adoption of clickstream technology in these countries.

Key Players

Prominent players in the Global Clickstream Analytics Market are – Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity Inc (US), among others.

Segments

A clickstream is a list of all the pages viewed by a visitor, presented in the order the visitor follows. Analysis can be be used to predict which web page will be selected next.

The global Global Clickstream Analytics Market has been segmented on the basis of type, application, services, end users and region.

Global Clickstream Analytics Market by Type: Software, Services, Others. Global Clickstream Analytics Market by Services: Managed services, Professional services Consulting services, Deployment and integration, Support and maintenance. Global Clickstream Analytics Market by Application: Click path optimization, Website/application optimization, Basket analysis and personalization, Traffic analysis, and Others

Global Clickstream Analytics Market by Deployment: On premises, On demand. Global Clickstream Analytics Market by End-User: Government, BFSI, Travel and hospitality, Telecommunications and IT, Retail and e-Commerce, Energy and utilities, Media and entertainment, Transportation and logistics and Others

Regional Segmentation:

Global Clickstream Analytics Market by Region: North America, U.K, Europe, Asia Pacific (APAC) and Rest of the World (ROW).

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