- Haier COSMOPlat, the Chinese industrial Internet brand, appeared for the first time on the list of IDG's global leading brands.
- In the competition of "2019-2020 International Innovative Enterprise Brand Award," Haier COSMOPlat won the "Global Leading Industrial Internet Ecological Brand."
- "COSMOPlat is committed to becoming a high-quality development booster for enterprise transformation."
The awarding ceremony of the “2019-2020 Global Top Brands Selection Campaign” hosted by the International Data Group (IDG), was held concurrently with the CES show in Las Vegas. Six awards and multiple single items were released, including “TOP 10 Leading Consumer Electronics Brands 2019-2020,” “TOP 15 Leading Brands Global Smart Connected Devices 2019-2020,” and “International Innovation Enterprise Brand Awards 2019-2020” prize. Chinese brands such as Haier, Huawei, TCL, and Changhong have won multiple awards.
It is worth noting that Haier COSMOPlat, the Chinese industrial Internet brand, appeared for the first time on the list of IDG’s global leading brands. The organizer pointed out that COSMOPlat represents the world’s leading industrial Internet ecological brand. It is reported that this is the first time the award has been selected in the field of Industrial Internet, and COSMOPlat has also become the only award-winning brand.
Since 2006, IDG has launched the selection results of “Global Top Brands” during the CES exhibition every year. The selected products and brands are not only a showcase of the company’s latest research and development results, but also a microcosm of the digital development of the entire industry in recent years. In recent years, with the deep integration of the Internet and manufacturing, the Industrial Internet has become the hottest topic and is also regarded as the largest economic activity after the consumption of the Internet. Countries in the world are competing for the Industrial Internet Circuit. This year’s IDG Awards focus on the selection of brands in the Industrial Internet field for the first time.
In the competition of “2019-2020 International Innovative Enterprise Brand Award,” Haier COSMOPlat won the “Global Leading Industrial Internet Ecological Brand.” In the selection of industrial Internet brands, Haier COSMOPlat can become the only selected industrial Internet platform and rank first in the rankings, due to its active exploration and practice in model innovation, technological innovation, and ecological innovation.
COSMOPlat follows the national strategy and proactively innovates. It not only provides a mass customization model centered on user experience for the global manufacturing industry but also accelerates the overall ecological construction. While supporting the implementation of Haier’s smart family strategy, it actively opens resources to the outside world.
It is understood that in addition to the brand’s hard power, the selection criteria also focused on examining the innovation and change behavior of the company and the brand ’s soft power. In the end, the global strength of the brand, as well as expert review, comprehensive evaluation of candidate brands’ overseas strategic planning, overseas brand recognition, independent innovation of brand companies, and international certification standards.
Representatives and technical experts from consumer electronics companies from all over the world gathered together to explore the development opportunities of the consumer electronics industry in the era of AI evolution. A person in charge of IDG pointed out in his speech, “Global Top Brands, through award-winning brands and products, continuously builds a beautiful picture of the connected world of life, and presents this blueprint of a new world in front of global consumers and conveys the good future Longing for life.”
The relevant person in charge of Haier’s COSMOPlat said “COSMOPlat is committed to becoming a high-quality development booster for enterprise transformation. It can not only provide enterprises with mass customization solutions such as quality and efficiency, resource optimization allocation, and model transformation, and help companies.”
This time, as the world’s leading industrial Internet ecological brand, it was selected as the international innovative enterprise brand award and topped the list. COSMOPlat plays an increasingly clear role in the entire industrial system: Innovation and transformation of stakeholders, customization of smart life for users, and ecological empowerment of industrial Internet platforms.