- Gluten free oats are available in the form of rolled oats, steel cut oats, oat bran and oat flour.
- Gluten free oats are widely used in the preparation of snacks, bakery products, breakfast cereals, and functional foods, such as energy and protein bars.
- According to IMARC Group, the global gluten free oats market size reached $178.7 Million in 2019.
Oats (Avena sativa) are naturally gluten-free cereal grains which are rich in fiber, vitamins, antioxidants and essential minerals. They are available in the form of rolled oats, steel-cut oats, oat bran and oat flour. They are widely used in the preparation of snacks, bakery products, breakfast cereals, and functional foods, such as energy and protein bars.
Obesity, cancer, type-2 diabetes and cardiovascular diseases (CVDs) are major health concerns in both emerging and developed economies. Therefore, preventing non-communicable diseases has become one of the priority agendas for international and national health authorities. These authorities are investing in awareness campaigns to encourage a healthy lifestyle and eating habits, which, in turn, is increasing the consumption of oats across the globe.
Apart from this, there is a rise in the number of individuals who are suffering from celiac diseases and a strict gluten-free diet is their only lifestyle choice. Consequently, the sales of gluten-free oats are burgeoning. Furthermore, due to their high nutritional value, oat-based food products, such as bread, cookies, breakfast cereals, probiotics drinks and infant food, are gaining traction worldwide.
According to IMARC Group, the global gluten-free oats market size reached $178.7 Million in 2019. Looking forward, the market is anticipated to reach a value of $486.0 Million by 2025, exhibiting a CAGR of 17% during the forecast period (2020-2025).
On the basis of the product type, the market has been segmented into rolled oats, steel-cut oats, oat bran, oat flour, pantry oats, quick oats, thrive oats, full circle oats and others. At present, rolled oats represent the most widely consumed product type as they can be easily prepared in a short span. They are available in different varieties, such as pre-cooked instant oats, extra-thick rolled oats and traditional cut oats.
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Based on the application, the market has been segregated into bakery, breakfast cereals, snacks and others. Oats represent one of the most popularly consumed breakfast cereals. Their processed variants are quick and easy to prepare.
The market has been analyzed on the basis of the end use into the HORECA and retail segments. The retail sector exhibits a clear dominance in the market. As a significant part of the population is adopting a gluten-free diet, gluten-free products have moved from health food markets to conventional grocery stores. Besides this, several retailers are also introducing private label gluten-free products like oats, which, in turn, has boosted the growth of the retail segment.
On the basis of the distribution channel, the market has been classified into supermarkets and
hypermarkets, convenience stores, online and others. Among these, supermarkets and hypermarkets account for the majority of the total market share, owing to the easy accessibility of a wide range of products at discounted prices at these stores.
On the geographical front, the market has been classified into North America (the United States and Canada); Europe (the United Kingdom, Germany, France, Italy, Spain and others); Asia Pacific (Australia, China, India, Japan and others); Latin America (Brazil and Mexico); and Middle East and Africa (the United Arab Emirates, Saudi Arabia, Iran, Egypt and others).
Among these, North America represents the largest market, owing to the growing prevalence of celiac diseases, along with the increasing health awareness among individuals for preventive healthcare, which helps in lowering the chances of getting affected by the disease in the future. Consequently, there is a significant rise in the demand for gluten-free oats in the region.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players include Quaker Oats Company, Bob’s Red Mill Natural Foods Inc., Kinnusen Mylly Oy, Glebe Farm Food Limited and Avena Foods Limited.