Grow Your Brand on Social Media

  • Different platforms mean different types of messages, as well as different demographics for audiences.
  • Any social media management company worth their salt can assist you with choosing the right platforms from which to launch.
  • Posting regular messages ensures you stay relevant.

Social media is more than a sounding board for political activists, bored teenagers, and stifled stay-at-home moms. Rather, social media is an incredibly powerful online platform that makes it incredibly easy for brands and customers to connect, regardless of locales, time zones, and work schedules. With the right pitch, you’ll be able to effortlessly grow your brand.

Social Media: Connecting Businesses with Their Customers

The more people you follow, the more who are apt to follow you back, and recommend you to others.

One of the biggest perks of social media is how easily brands can not only engage with their market base, but how easily customers — both potential and current — can reach out and connect directly with brand representatives. The direct interaction that social media platforms — Facebook, Instagram, and Twitter in particular — provide encourage open lines of communication, which in turn make it easy for brands to know what their customers want. Outbound connections can be used for advertisement purposes, while inbound connections provide customers with the assurance that someone, somewhere, is on the other side of their internet connection, ready to hear their concerns and answer their questions.

Know Your Platform

With so many social network options at one’s disposal, it can be all-too-easy to make the rookie mistake of choosing quantity over quality. But refrain from blasting your advertisements across all the social media channels you can find, because just like no two people and no two products are the same, neither are any two social networks the same. Different platforms mean different types of messages, as well as different demographics for audiences.

Facebook and Twitter are the go-to for general advertisement and for setting up customer support options; specialized social media platforms, such as Pinterest for picture advertisements and YouTube for how-to videos, are the go-to when you want to reach specific demographics with specific messages. Instagram, for example, is a platform you may not necessarily need to take the time to invest in if you’re looking for older audiences; on the other hand, if your market is the younger millennial set, it makes sense to have a presence on Instagram and SnapChat and TikTok. Any social media management company worth their salt can assist you with choosing the right platforms from which to launch.

Grow & Listen to Your Followers

The direct interaction that social media platforms — Facebook, Instagram, and Twitter in particular — provide encourage open lines of communication, which in turn make it easy for brands to know what their customers want.

Don’t turn your social media channels into a futile exercise of navel-gazing. Rather, take the time to increase followers in order to keep your numbers increasing. The more people you follow, the more who are apt to follow you back, and recommend you to others. Also, make sure you listen to your followers and their feedback. Customer reviews are a big deal in today’s time and can make-or-break a business’ reputation. Take, Le-Vel Thrive Reviews for example. They have excellent customer reviews, which shows that this company values their customers and keeps them satisfied with their high-quality products.

Update Regularly

Unlike blogs and email newsletters, social media is fluid and ever-moving. Yesterday’s message will be gone from the timelines of your customers by tomorrow. Posting regular messages ensures you stay relevant.

Engage Your Followers

Social media is an ongoing process of finding people to follow and encouraging them to follow you in return, posting regularly to make sure you are ever-present on your followers’ timelines, and engaging with your followers by ensuring what you post is not just relevant to your company but also relevant to your followers. Post amusing status updates, or engaging questions that encourage conversation. And always make sure you personally respond to any private messages so that your followers know there is an actual human being on the other end, and not just a bot or automated response.

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Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS.

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