- Global scented candles market is highly concentrated in North America.
- Scented Candles Market is segmented based on by raw material, product type, distribution channel, fragrance and region.
- Major Scented Candles Market Key Players are - Reckitt Benckiser, Yankee Candles, Colonial Candle.
Global Scented Candles Market is expected to grow at the CAGR of 5%. Growing demand for luxurious lifestyle, increase in disposable income and urbanization, yoga and meditation trend and increasing variety of scented candles are the growth drivers responsible for the growth of global scented candles market.
Globally with huge demand for spa treatments and interior decorative items, scented candles market will continue to grow. Key players are investing in R&D for innovation in creating 100% natural scented candles, as there is growing awareness about negative side effects of chemical or artificial scented candles. The increasing working class, disposable income, and hectic work schedule lifestyle there is rise in the demand for natural stress buster aroma therapy and scented candles.
There is growing demand for soy candles, since it is made up of soybean oil, it reduces carbon-dioxide emission, and burns 50% longer than paraffin candles. Moreover, soy candles are non-toxic and have lower melting point. Supporting this key player also trying out various promotion options for scented candles by promoting the soy candles on e-commerce, to reach out to various consumer class. And, key players are investing scented candles with various health benefits to help relieve headaches, and others.
The global scented candles market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). The North America dominates the scented candles market, followed by Europe. Emerging markets like India and China have been considered as potential markets for scented candles due to growing urbanization.
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This report includes a study of strategies such as mergers and acquisitions, product launches by the major scented candles market players. It further includes product portfolios, developments of leading major players which includes
- Reckitt Benckiser (Air Wick) (U.K.)
- P&G (U.S.)
- Yankee Candles (U.S.)
- Colonial Candle (U.S.)
- The Conscious Candle (Australia)
- Welburn Candles Pvt. Ltd. (India)
- Parcan (Netherland)
Global scented candles market is highly concentrated in North America. Scented candles manufacturers are focusing on expanding their product line by providing larger product line with various flavors, inclusion of various herbs with health benefits and others. Asia-Pacific is projected to grow at the highest CAGR from 2016 to 2022.
The global scented candles market is segmented based on by raw material, product type, distribution channel, fragrance and region.
This market research report further provides an insight on various levels of analysis such as industry analysis, market share analysis as well as leading market players and their profiles. This report also helps in studying target consumer segments by providing views on emerging and high-growth segments and market size. Together the market data comprise and discuss basic valuations on the competitive scenarios and strategies of the global Scented candles market including high-growth regions, countries and their political, economic and technological environments. Furthermore, the project report also provides views of historical market values as well as pricing and cost analysis of the same.
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