- IoT has clutched lives of consumers.
- Merchants’ delusion to stand up to customers’ expectations has made eCommerce lose its head.
- Headless Commerce isn’t a trend. It’s the future of Commerce.
Smart voice assistants are gathering reviews. Amazon dash buttons are making the process of ordering products fast. IoT has clutched lives of consumers. With consumers eating content continuously, traditional eCommerce platforms strive to serve consumers with comfort.
So, how can merchants avoid hair-pulling frustration without designing an IoT device? How can merchants reap the rewards without having to build a back-end solution? The answer lies in headless commerce.
Merchants’ delusion to stand up to customers’ expectations has made eCommerce lose its head.
Headless Commerce is not a buzzword. It is a solution that spells a seamless shopping experience. It is a juxtaposition of impeccable backend functionality and an excellent user experience. It acts as a flyover made up of the finest form of technology that forays us into the future.
Headless Commerce = Flawless Functionality x Optimized Experience + (Cost Effectiveness And Personalization)
Headless Commerce isn’t a trend. It’s the future of Commerce. If your brand is not on a headless setup, would it be able to compete? With the headless setup finally picking up steam, brands are switching to headless setup.
What Exactly Is Headless Commerce?
Headless Commerce architecture works as it sounds: it is where the eCommerce platform’s head separates from the platform’s body. It describes decoupling the front end from the back end. This unchained logic comes with flexibility that allows you to attach as many heads as possible to the body.
Separating heads from the body (an eCommerce logic provided by companies like Elastic Path) arms you with innovation, cuts down development costs, and boosts market effectiveness.
Here’s how Elastic Path Commerce Cloud helps Commerce stores float over the internet.
Traditional Commerce vs. Headless Commerce
The frown on your face *ahem* is still wondering about the difference between traditional commerce and headless commerce.
Traditional commerce platforms have their front-ends tightly screwed into their back-ends. This strong link serves a single channel (usually a website). The traditional platform cannot swap out its head from its body and that’s why it always results in high development costs and overall output limitation.
In contrast, the unchained architecture aka headless commerce platform comprises cloud-based infrastructure. Since APIs carry most of the workload, you can improve your web store UI, resulting in faster reach.
How Headless Commerce Works
Marketing teams don’t want to address limitations while working on the UI part. This need for freedom can be fed by making the eCommerce go headless.
The headless setup allows marketers to experiment with the front-end and back-end. Both the environments work independently of each other. The front end communicates to the back-end via Application Programming Interface (API).
Note that Decoupled doesn’t mean disconnected.
The data exchange occurs between the front end and back end via APIs while keeping this exchange intact.
How Headless Commerce Transforms Online Selling
Making eCommerce strategy perfected is as easy as making eCommerce platform go headless. Don’t forget that headless commerce isn’t just a slope, nor is it just a shopping cart. It is a way to build infinite consumer touchpoints using the same development. With headless architecture, the full power of crafting consumer system is in your hands.
- headless commerce supports multi-platform optimization.
- Folding responsive web elements around the mobile is easy, thanks to its loose integration.
- It helps marketers hold the hand of innovation without disturbing the back-end process.
- lower customer acquisition costs and a high conversion rate.
- the juxtaposition of flexibility and familiarity.