- Due to a growing heath concern related to snacking, consumers are now more inclined toward healthy eating habits.
- Manufacturers are introducing variety of healthy products such as roasted snacks, gluten free, sugar-free, whole grain products to attract consumers.
- Intake of snacks has increased in recent times, mainly in developed countries, and the trend continues to shift in developing countries too.
With a growing trend of on-the-go eating, consumption of snacks has subsequently increased in recent times. Eating snacks makes a big impact on health as they constitute a larger portion of a person’s diet.
Snacking on junk food has lead to various health issues such as obesity, heart diseases, diabetes and other chronic diseases. Due to a growing heath concern related to snacking, consumers are now more inclined toward healthy eating habits which is bringing a surge in demand for healthy snacks.
Moreover, manufacturers are introducing variety of healthy products such as roasted snacks, gluten free, sugar-free, whole grain products to attract consumers. This will support growth of the healthy snack market during the forecast period
The high inclination towards snacks among the youth population followed by increasing health awareness among them is driving growth of the healthy snacks market. Rising health issues among the population have induced them toward healthy eating, which is creating a surge in demand for healthy snacks.
Also, variety in the product range in terms of taste, flavors, and shapes is attracting consumers. Moreover, the manufacturers are also focusing on bringing an innovative product range to be competitive in the Healthy Snacks Market. This will uplift the growth of the healthy snacks market in the coming years.
Intake of snacks has increased in recent times, mainly in developed countries, and the trend continues to shift in developing countries too. Snacks are consumed everywhere from theaters, to workplace, to cars and on hikes. This will have a wide impact on the consumption of healthy snacking. Also, consumers are likely to shift towards healthy ingredients in snack products owing to aided health support associated with the consumption.
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Key players involved in this market are highly focused on new product launches. Manufacturers are coming up with new product lines in snacks emphasizing health. To increase their product range in healthy snacking, manufacturers are also undergoing strategic mergers and acquisitions.
Moreover, through these strategic expansions, they are aiming at increasing their geographical presence in the market. Also, there is continuous investment in R&D to launch new range of healthy snacks in the market.
The key players profiled in the Healthy Snacks Market are MEDIFAST Inc. (U.S.), General Mills Inc. (U.S.), Dole Food Company Inc(U.S.), Sun-Maid (U.S.), Bel Brands USA, Mondelez International Inc.(U.S.), No Limit LLC (U.S.), L T Foods (India), and Danone (France), among many others.
The global healthy snacks market has been divided into product type, claim, packaging material, distribution channel and region.
On the Basis of Product Type: Sweet Snacks, Savory Snacks, and Others. On the Basis of Claim: gluten-free, low-fat, sugar-free, and others. On the Basis of Packaging material: paper, plastic, and others. On the Basis of Distribution Channel: Store Based and Non-Store Based. On the Basis of Region: North America, Europe, Asia Pacific and ROW.