Heart Health Products Industry Keeps Up the Beat

  • Consumers' shifting lifestyle has encouraged demand for Heart Health Products in the health and wellness products industries.
  • Key companies are participating in various social media promotions, events and interaction with consumers.
  • North America is estimated to retain its dominance throughout the forecast period of 2017-2022 followed by Europe.

The Heart Health Products Market has witnessed a substantial growth over the last couple of years both in developed and developing economies. The market will demonstrate an exceptional CAGR while achieving million dollar growth readily in the forecast period.

Consumers’ shifting lifestyle has encouraged demand for Heart Health Products in the health and wellness products industries. Demand for healthy food supplements has raised the market portion of heart health products as one of the major sectors in healthcare. Increasing incidences of obesity, leading to cardiovascular diseases in developed countries is supporting the sale of heart health products. Low-cholesterol segment of heart health products is growing at steady rate based on the wide application in health sector.

Key companies are participating in various social media promotions, events and interaction with consumers.

Latest Industry Updates

November 2017 Herbal life nutrition launched two heart health products in India in order to cater to the huge demand of heart health products

March 2017 Optibiotix launched heart health products in the trade show of Europe

January 2017 Fonterra launched heart health products under the brand name of “Anlene” in Malaysia

Competitive Analysis

Key manufacturers are concentrating to augment its brand name by arranging several promotional activities. The companies are participating in various social media promotions, events and interaction with the consumers. The manufacturers are demonstrating their new product offerings in various exhibitions to entice new customers. By this strategy the product of the company will become popular among the consumers which will aid in overall profitability of the company.

The key players profiled in heart health products are Nestle SA (Switzerland), Kellogg Co. (U.S.), Dean Foods (U.S.), Altria Group (U.S.), Kraft Foods (U.S.), General Mills (U.S.), and Campbell Soup Company (U.S.).

Infographic Images Related Report

Market Segments

Global Heart Health Products Market has been divided into source, delivery format, nutrition & function, category, consumer group and Region:  Based on source: Grains and pulses, fruits, vegetables, tea leaf extract and fish. Based on delivery format: capsules, tablets, powder, soft gels & gels, capsules and drops

Based on nutrition & function: Omega-3 fatty acids, Vitamins, Low-Cholesterol/low-fat, Antioxidants,

Consumers’ shifting lifestyle has encouraged demand for Heart Health Products in the health and wellness products industries.

Gluten-free, Sodium-free, Lactose-free and others. Based on category: Heart Health Nutrition, Heart Disease Prone and Heart Health Care (post heart operations). Based on consumer group: Child, Adult and Senior

Regional Analysis

The global Heart Health Products Market is segmented into North America, Europe, Asia Pacific and Rest of the World. Among all the regions, North America is estimated to retain its dominance throughout the forecast period of 2017-2022 followed by Europe. This is attributed to the increasing awareness of consumers regarding the heart diseases and increasing disposable income of consumers.

Also, various innovative products introduced by key players in the North American region are playing a major role to increase sales of heart health products in the review period. Among the North American countries, the U.S. accounts for more than 80% of the market proportion in the North American region. However, the Asia Pacific region is estimated to expand at a high pace during the forecast period of 2017-2022.

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Nikhil khadilkar

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