How and Where to Build Citations to Increase Your Local Website Search?

  • Local business directories can help you increase your local visibility and increase local business traffic.
  • Online business directories are a remarkably powerful way to market your business to potential customers in the United States.
  • These platforms make it easy for people to find the exact business they are looking for.

With more exposure available to potential customers, your business will shine in no time. Most of these local business directories are free to list your business and can help you drive more traffic to your business as most people use search engines and online business directories these days to find businesses of their interest. Your business gets immediate exposure when you list your business on local citation sites. Here is a comprehensive list of business directories that can help move up your business in 2021.


Yelp is one of the most widespread business directories in the USA and social networking sites. It allows users to post reviews and rate businesses, connecting people with local businesses through the online world. These are the three million average mobile app users who seem to appreciate how easy it is to request a quote, get on a waiting list, and make a reservation, an appointment. or a purchase.

When you access the Yelp home page, the site will likely recognize the nearest major city where you live and display popular places and featured reviews. For example, if you are accessing Yelp from California, you will likely open when you enter your regular address.

Signing up for a Yelp account is primarily like signing up for most other social media sites to create a profile, the site needs your first and last name, email address, password to log in, and if you live in the United States, States, your zip code too. If you live in any other corner of the world you will have to provide the postal code or related zip.

Better Business Bureau (BBB)

The famous triple “BBB” which stands for Better Business Bureau is dedicated to listing only high-quality companies in North America, including the United States, Canada, and Mexico. It is indeed the best USA business directory. The mission is to help businesses better serve their customers and become an integral part of their local communities. The vision of the Better Business Bureau is to create an ethical marketplace where buyers and sellers trust each other. BBB helps people find and recommend brands they can trust.

By joining the BBB community and achieving BBB accreditation, companies demonstrate their integrity and absolute commitment to customers. For a business to apply for BBB affiliation, it must have been in business for at least one year. You must also be honest in your practices, with no unfinished complaints, follow BBB promotion codes, and have a license to do business in your particular industry. Certified companies must pay annual fees and additional fees for services and the use of the BBB logo on their marketing stuff.  Listing your business is worth it because only the best businesses can stay and work with BBB.

Google My Business

Google My Business listing justifies a distinctive declaration. Almost everyone turns to Google for the products and services they need. Introducing a free business profile with Google will make your business more likely to arrive on Google Maps and Google searches. Even SaaS services are now leveraging the power of local SEO. This means that more potential customers can learn more about your business and interact with it.

A Google My Business account ensures that when someone looks at your business on Google Search and Maps, they find it. Once they look for it, your business list shows how to visit your store, whether it has a web or physical address. Google My Business accounts also increase your local SEO.

So when someone searches for the type of business that you are offering, your business appears on the first page, not the second or further down. Even if you’re already on the web, having a Google business account guarantees the best results. The accounts also provide access to analytics, allowing you to refine your organic/natural and paid advertising strategies. GMB is a good and free business directory in the USA and globally as well.

CityLocal Pro

This local business directory is also emerging as one of the best citation sites. It has proved itself as the most trusted and reliable free business directory in USA in 2020 and it seems like they are still going to take the center stage in 2021. Consider listing your small businesses here to make them more accessible to your potential customers.

Angie’s List

Angie’s List gets ten to twelve million visitors a month looking for the best local service providers, such as roofers, plumbers, handymen, mechanics, doctors, dentists, and any other service or business you can name. The directory presents free access to businesses in more than seven hundred and twenty categories and ten million consumer feedback and ratings. Speaking about ratings, Angie’s List members submit over 60,000 reviews every single month. They rate the response time, price, professionalism, and quality of work of contracted companies on a scale of A to F. It would not be wrong to say that Angie’s list is one of the most trusted business listings directories and it will remain the favorite of business owners in 2021.

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Mark Twain

Mark Twain is a content marketer who currently worked at Digital Aimz in Dudley. He also provides Technical SEO, Social media marketing services to its clients.

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