How Jewelry Buying has Changed Since the Pandemic

  • Jewelry is one of the most expensive assets that is bought in the world.
  • Families give off jewels in the form of wedding gifts to the bride as she starts her own family.
  • It is considered to be an investment for her and as a stronghold that can always be looked upon in times of need and necessity.

Jewelry is one of the most admired and most desired items on planet earth. It doesn’t matter if you are a man, woman, or a young girl, many people, including men, are always keen on owning and sporting jewelry.

Jewelry is also one of the best assets one can own at this time with the rise of prices of gold and silver currently. Unfortunately, the pandemic has made it extremely difficult for people to shop for jewelry. Technology is trying to solve this by introducing a virtual try on jewelry application, virtual catalogs, and virtual magazines with share option to easily share with clients and customers. These technologies make it extremely easy for shoppers to view jewelry at the convenience of their homes.

The Art of Jewelry Buying

Jewelry is one of the most expensive assets that is bought in the world. Jewelry includes all precious metals and precious stones. Jewelry is most popular in South Asian countries as it is considered a fortune and enhances luck for those who buy and collect jewelry.

Asians invest a lot in jewelry and therefore it is a top trending commodity in the Sensex as well. The market rates fluctuate almost every day and there are millions of people who invest in gold and silver every day in countries like Singapore, India, China, etc.

Jewelry is often purchased as a gifting option rather than self-bought. As an investment, many men and women do buy gold in the form of coins and bricks that can be stowed away for the future. This is a popular practice in eastern countries.

Families give off jewels in the form of wedding gifts to the bride as she starts her own family. It is considered to be an investment for her and as a stronghold that can always be looked upon in times of need and necessity.

It is for women’s financial security in countries like India where women used to be homemakers. Now times have changed but the situation still remains the same. Parents still gift jewelry in the form of wedding gifts which is now a status symbol and a poor side of the societal pressure often termed as Dowry.

Thanks to digital shopping apps, jewelers can now easily attract clients and customers and help them shop without the worry of the virus and at the comfort of their own homes.

Jewelry Buying in the Pandemic

Before the pandemic, it was so much easier to shop for jewelry. It was considered something of a vacation or a trip to Disneyland for women. Most women go with friends and families and shop for a whole day browsing through catalogs, collections and comparing prices and designs across stores.

Post pandemic, it has become difficult to shop for gold and silver like before. Jewelry stores are similar to garment showrooms and can get quite crowded during wedding seasons, special occasions, and around New Year’s time. The proximity between one customer and another cannot be distinguished and social distancing can hardly be maintained in such a rush.

But some innovative technology has surfaced in the jewelry industry that has revolutionized the way clients and customers can shop jewelry without the fear of the COVID 19 situation.

Digital Apps to Shop Jewelry

Many companies that have jewelry retail outlets faced problems when the lockdown took effect. Post lockdown too, the social distancing norm and restrictions have become quite a task for jewelry outlets to have clients like the pre-corona era.

Thanks to digital shopping apps, jewelers can now easily attract clients and customers and help them shop without the worry of the virus and at the comfort of their own homes.

Some of the highlights of Digital Jewelry Apps are as below:

  • Catalogue Management

With the digital app, you can upload a creative catalog with real-time images of your product that clients and customers can browse through.

  • Virtual Ornament Trying

Using the camera and some advanced imaging technology, the app can help with virtual try on jewelry application possible. The images help in showcasing how the jewelry would look like on you or your friends/relatives, in the case of a gift.

  • Creating Wishlists and Sharing Information

You can shortlist jewelry pieces, ask for the best price, ask for support directly to the retailer like customization based on the product, etc. The payment and delivery are also very safe and secured and are done with the utmost precision and care by the retailer.

Moreover, you can make this a splendid shopping opportunity by calling your friends and relatives and shop from your home or share the images with your friends and ask for their opinion via the app. The experience offered is just like the pre-Covid era.

These are some of the methods how jewelry buying has changed since the pandemic.

Sylvia james

Sylvia James is a copywriter and content strategist. She helps businesses stop playing around with content marketing and start seeing the tangible ROI. She loves writing as much as she loves the cake.


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