- Putting together a plan, with budgets, can be the best way to actually get the ‘most’ out of your digital marketing efforts.
- Your plan needs to include: methods, timeline and budget.
- Audit for speed, technical errors, SEO issues, content analysis and potential UX problems.
When it comes to digital marketing the world is awash with examples of how to do it, both good and bad. There are a number of ways that you can work to conduct successful digital marketing campaigns for your commercial property website. Here’s a few ways to get started today:
(This takes for granted that you already have a website in place, so if you don’t… get one).
Create an Actual Plan
The problem with many digital marketing strategies is the fact they’re actually, well, strategies. People do a little bit of this and a little bit of that, knowing it’s vaguely what they should be doing, but not actually focusing the effort in any way which could be successful. This is where putting together a plan, with budgets, can be the best way to actually get the ‘most’ out of your digital marketing efforts.
Ideally your plan needs to include: methods, timeline and budget. These are the most important aspects of any digital marketing campaign and you need to keep them firmly in mind when looking to execute any kind of strategy. If one falls out of place, then the rest can quickly tumble after as well.
Assess the Website
As we said at the beginning of this piece, we take for granted that you already have a website prior to attempting to market said website. So make sure that is the case before moving any further.
Once you do have a website in place, then you need to do all of the necessary checks to ensure that it is capable of supporting and converting your digital marketing efforts. If not, all of your work could be conducted on a less than ideal site. Auditing a site is quite important, though you may not always catch everything the first time round (so, it needs to be conducted frequently in order to be thoroughly effective). Factors such as speed, technical errors, SEO issues, content analysis and potential UX problems could all be discovered at this stage to ensure success.
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Improve Your Copy
Website copy is one of the most powerful aspects of your website. Poor copy can be a catastrophe, especially if you fail to address it early enough. It can be boring for the user, causing a high bounce rate and it can even have an impact on factors like SEO. This doesn’t necessarily mean that you have to be the best writer in the world, only that it has to be engaging for both human and bot alike.
The best way to do this is to have everything written edited and then edited again. A second and third pair of eyes is always important, as without them you can quickly fall into the habit of putting live subpar work. Doing so can be more than a little bit damaging for the overall website. And, also, as the other side of the coin; make sure not to over edit. It’s a difficult line to balance, edit but don’t edit too much. However, it is an extremely important line to tread.
Choose Your Marketing Channels
Once you have everything in place on your website, it is time to ensure the marketing channels you choose are then able to meet it. For example, for things like commercial property agents you will need to run steady campaigns on channels such as LinkedIn, email marketing and have proper SEO for the page. It’s a niche topic, so the more targeted your campaigns are, the better. The same can be said for anything, but becomes more important the deeper you delve into niche marketing.
Remember, you don’t need to invest in every marketing channel ever to exist. It is possible to find success primarily through one channel. But, you never want to actively rely on this one channel alone. Doing so can be restrictive and if the success wanes from this channel… well, it puts your whole marketing campaign in danger of failing.
At the end of the day, the way that you market a new website can differ quite vastly, depending on your methodology. No two marketing campaigns are ever the same because no two websites are the same either.