- Find the tools you could benefit from the most, put them to good use, and watch as the number of purchasing customers increases.
- Websites that offer instant customer service through live chats are said to boost website conversions by 45%, making them an upgrade worth considering.
- One of the biggest advantages of content marketing is that it costs over 60% less compared to traditional marketing while generating three times as many leads for each dollar spent.
As a business owner, you probably spend a lot of time looking for ways to increase your website traffic. However, if your main goal is to create profit and only a small percentage of your website visitors are actually purchasing your products or services, you need to find a way to convert your website visitors into customers.
To help you get started, we’re listing a couple of strategies that will help you nurture the customer journey more effectively and boost your conversion rate.
Rely on customer development tools
When it comes to converting visitors to buyers, there are a number of customer development tools that can come in really handy in the process. Each of these tools performs a particular set of tasks with an aim to boost conversion rate. Which customer development tool you select will largely depend on your client base as well as your business’ unique needs.
Some customer development tools will focus on analyzing content which can help with a business’s SEO campaign or content marketing. Some tools will aim to make social media management faster and easier, some will focus on configuring your landing page to ensure better results, while others will concentrate on running tests to check website usability and identify any issues and glitches that might be turning off your website visitors. Find the tools you could benefit from the most, put them to good use, and watch as the number of purchasing customers increases.
Offer instant customer service
Delivering great customer service is key to capturing more leads and converting your website visitors into customers, and live chats can be of major help here. Live chats allow you to engage users on your website by using everything from well-timed greetings to customized chat windows to personalized help. Websites that offer instant customer service through live chats are said to boost website conversions by 45%, making them an upgrade worth considering.
Aside from integrating live chat products into your website design, another way to improve your customer service is to rely on live virtual receptionist services instead of using a voicemail or an automated answering machine. An in-house live agent will greet all your customers with a professional and friendly introduction to your business around the clock. They can help you with everything from taking calls to scheduling appointments to capturing leads. That way, you can run your business smoothly and without limits.
Make use of email marketing
Another way to nurture leads and increase your chances of turning them into purchasing customers is to develop an effective email marketing strategy. In the era of social media, many businesses assume that an email list is something they no longer need. They already have people following them on social media, so why bother, right? Wrong.
The truth is, email marketing is 40 times more successful at generating leads compared to social media platforms such as Twitter or Facebook. It’s also one of the most effective online strategies you can rely on for effective communication with your customers. It’s important that you build an email list, employing different tactics such as email opt-in pop-ups, Facebook Ads, lead magnets, and free webinars. Keep your email list up to date and make sure to segment it into categories depending on your customers’ interests. This will ensure that you’re serving your audience effectively which can help tremendously with the conversion process.
Step up your content marketing game
Last but not least, the content you post on your website and social media can be an effective tool when it comes to converting your website traffic into leads. One of the biggest advantages of content marketing is that it costs over 60% less compared to traditional marketing while generating three times as many leads for each dollar spent.
Content also comes in a plethora of formats ranging from website articles and infographics to videos and social media content. This means that businesses can easily find something that suits their particular needs. The way you can use content to boost conversion is by offering content upgrades in the form of snackable bits of information (video, checklist, cheatsheet, etc.) and using them to collect visitors’ email and generate new leads. You can also look for keywords that are driving traffic to your website and incorporate them into your blog posts. This will help upgrade your content and further boost the conversion rate.
As a business, it’s important that you focus your efforts on generating website traffic. It’s also important that you get your website visitors to take action after coming to your website and turn them into paying customers. With these tips in mind, you’ll be able to boost your conversion rate, convert traffic into profit, and ensure success in a highly competitive e-commerce market.